[Hiring] Senior Analyst, Returning Marketing Analytics @Oportun

Role Description

We are seeking an experienced marketing analyst to drive performance marketing for Oportun’s Personal Loans product, with a focus on the returning member segment and website analytics. In this role, you will influence key growth levers, shape strategy, and support a robust test-and-learn agenda.

You will partner closely with Credit Risk, Data Science, Product, and Finance teams to improve segmentation, streamline processes, and drive measurable improvements in campaign performance. This is a high-impact role in a fast-paced environment, with the opportunity to expand access to responsible lending for consumers with limited or no credit history.

Responsibilities

• Analyze complex data ecosystems: Understanding pipelines, validate metrics across sources, and identify root causes behind inconsistencies.
• Analytics & Reporting: Build dashboards, monitor and analyze performance across returning member cohorts, identifying low-risk segments with strong growth potential and actionable insights.
• Forecasting & Performance Management: Support the returning forecast process by analyzing variances between actuals and projections, and improving forecast accuracy over time.
• Test-and-Learn Strategy: Design and support execution of the returning marketing and risk roadmap, ensuring a disciplined approach from experimentation through rollout.
• Channel Optimization & Expansion: Optimize and expand the marketing channel mix, with a focus on strategies that effectively engage Spanish-speaking members and deepen loyalty.
• Cross-functional Collaboration: Partner with Credit Risk, Data Science, Finance, and Product teams to align on strategy, improve processes, and drive business outcomes.
• Business Communication: Translate complex analyses into clear, actionable insights. Present recommendations to senior leadership and cross-functional stakeholders to inform strategic and tactical decisions.

Qualifications

• Bachelor’s degree in a quantitative field (or equivalent experience)
• 4+ years of experience in an analytical or data-driven role (financial services, fintech, or consulting preferred)
• Proven experience analyzing and optimizing marketing performance across channels
• Strong SQL skills (any variant); experience with Databricks required; Python or R preferred
• Expertise in data visualization tools, such as Tableau, Birst or Power BI
• Experience in Amplitude is a plus
• Skilled in data storytelling to drive business decisions among technical and non-technical audiences
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Comfortable operating in a fast-paced, high-growth, and agile environment

Requirements

• Bachelor’s degree in a quantitative field (or equivalent experience)
• 4+ years of experience in an analytical or data-driven role (financial services, fintech, or consulting preferred)
• Proven experience analyzing and optimizing marketing performance across channels
• Strong SQL skills (any variant); experience with Databricks required; Python or R preferred
• Expertise in data visualization tools, such as Tableau, Birst or Power BI
• Experience in Amplitude is a plus
• Skilled in data storytelling to drive business decisions among technical and non-technical audiences
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Comfortable operating in a fast-paced, high-growth, and agile environment

Benefits

• We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.
• California applicants can find a copy of Oportun's CCPA Notice here .
• We will never request personal identifiable information (bank, credit card, etc.) before you are hired.
• We do not charge you for pre-employment fees such as background checks, training, or equipment.
• If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).