[Hiring] Senior Analyst, Marketing Analytics @COREL

Role Description

We’re looking for an experienced Senior Analyst, Marketing Analytics to help us change the way the world works. Here, you’ll be a key member of our Data Analytics team, where you will use your quantitative background to dive into large datasets to guide decision-making for the B2C Marketing team.

• Build a comprehensive understanding of how customers move through our digital ecosystem—from initial visit to purchase and beyond
• Analyze and mitigate customer churn effectively while also driving strategies for customer acquisition and optimize trial-to-conversion processes
• Make data driven strategy recommendations in areas such as customer acquisition, customer activation and retention, media mix modeling, marketing attribution, and experimentation
• Deep dive into advanced analyses, providing robust models tied to business objectives and outcomes, and being able to derive meaningful conclusions from it
• Ideate and implement unexplored analyses that can identify areas of opportunity that support business goals and evolve business strategy
• Work with the data engineering and reporting arm of the Data Analytics team to better evolve self-service reporting based on your analyses and adopted by the Marketing team
• Be able to work independently, identify dependencies to unblock projects, and craft courses of action to complete projects
• Manage multiple complex projects in parallel tracks

Qualifications

• 5+ years of professional experience in Marketing Analytics, Growth Marketing Analytics, Performance Marketing, Marketing Campaign Analytics, etc. + Domain expertise in eCommerce software sales models
• 3+ years’ experience working in business intelligence, data analytics, data science, or similar role
• Highly advanced technical skills (i.e. SQL, R, etc.) and database skills with preferred experience in Snowflake
• Proficiency in statistical analysis and predictive modeling. Demonstrated use of statistical models in influencing or changing the course of marketing strategies
• Experience creating accurate revenue forecasts and financial models involving LTV and ARR
• Deep knowledge of marketing metrics and KPIs. Experience in analyzing marketing campaign performance and ROI. Strong understanding of market trends, seasonality, customer behavior, and competitive landscape
• Experience in analyzing key customer pathways, surfacing friction points to identify where experimentation can improve flow and conversion
• Proficiency in Google Analytics, advantages and limitations of GA4 event tracking and its effect on analytics

Benefits

• Corel features award-winning solutions that have helped millions of users for 40 years
• We offer a fully remote workspace with no pressure to work in an office
• Flexible hours to accommodate your life
• A growing team with a lot of energy and motivated, fun people