[Hiring] Senior Analyst, Local Digital Inventory @KSHB / KMCI / The EW Scripps Company

Role Description

Are you a data-savvy media professional who loves turning inventory insights into real revenue impact? Scripps is looking for a Sr. Analyst, Local Digital Inventory to manage and optimize digital video and connected TV inventory across our local station streaming and website properties. In this role, you'll lead inventory forecasting, allocation, availability analysis, sponsorship planning, and performance reporting — all in direct support of our revenue goals and advertiser commitments. Working hand in hand with Sales, Ad Operations, Finance, Product, and technology teams, you'll drive sell-through and yield improvements while protecting both campaign delivery and the viewer experience. If you're energized by solving complex inventory challenges in a fast-moving, collaborative environment, this is the opportunity for you.

Responsibilities

• Create and maintain calendar templates to track sold sponsorships and HPTOs.
• Analyze avails and sponsorships that maximize inventory to reach budgetary goals.
• Manage software integration to and from WideOrbit traffic and Order Management System.
• Troubleshoot and resolve issues with sponsorships not running on pages correctly.
• Create and generate potential revenue loss/gain reports.
• Create and maintain format template groups.
• Create and maintain avails tracking docs for all local media stations.
• Work cross-functionally with Sales Operations teams to support shared inventory and revenue objectives.
• Develop and maintain forecasts for digital video and CTV supply by market, platform, device, content type, audience, daypart, and sales channel.
• Monitor sell-through, fill rate, CPM, revenue, and delivery trends; recommend pricing floors, packaging, prioritization, and channel mix adjustments that improve monetization.
• Identify under delivery, overbooking, pacing, frequency, and supply-quality risks early; coordinate corrective action with Sales and Ad Operations.
• Produce recurring inventory, capacity, and revenue reports with clear recommendations for sales leadership and operational partners.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally, 5+ years of experience in related field preferred.

Requirements

• Applied knowledge of broadcast logs, digital media inventory, sales operations, and inventory management processes.
• Strong analytical and forecasting skills, with the ability to interpret inventory, revenue, and delivery data and identify risks and opportunities.
• Working knowledge of digital advertising, connected TV, programmatic delivery, and relevant traffic, order management, and ad-serving platforms.
• Proficiency with spreadsheets, reporting tools, and large data sets.
• Sound business judgment, problem-solving ability, and attention to detail.
• Clear written and verbal communication skills, including the ability to present actionable recommendations to cross-functional partners.
• Ability to collaborate effectively, work independently, manage multiple priorities, and adapt in a fast-paced environment.

Benefits

• Remote work option available.