[Hiring] Senior Analyst, Digital Optimization @Wyndham Hotels & Resorts

Role Description

The Sr. Analyst, Digital Optimization will conduct and support analysis, reporting, A/B testing, and personalization, across Wyndham Hotels and Resorts’ enterprise digital products. Reporting to the Manager, Digital Optimization, they will assist in managing a best in-class testing program that transforms and improves customer experiences to increase conversion, revenue and brand engagement. The ideal candidate will be comfortable partnering with internal and external stakeholders cross-functionally to identify and implement A/B and multivariate tests across our digital platforms and marketing channels, and be able to see them through design, execution and analysis.

What you'll do

• Work alongside the Manager, Digital Optimization to partner with Digital Product, Brand Marketing, Loyalty, Market Research, Guest Analytics, Creative and UX, and third-party vendors to design A/B and multivariate tests.
• Support the implementation of new optimization tests across all customer-facing channels including desktop, mobile web, app, tablet, email, sms and push.
• Assist in managing testing calendar, weekly test status reports and monthly dashboard, communicating and sharing with key stakeholders across the company.
• Proactively partners with various teams to extract and interpret data from various tools, including Adobe Target, Adobe Analytics, Customer Journey Analytics, Medallia, Quantum Metric, to identify opportunities for optimization.
• Aid in personalization efforts through testing cross channel customer journeys with Adobe Target, Adobe Journey Optimize and our CDP platforms.
• Conduct analysis on our owned channels to identify improvement opportunities, as well as results analysis on tests that are implemented.

Qualifications

• Prior experience working with optimization and analytics platforms, particularly A/B and multivariate testing tools.
• Comfortable working with and interpreting data to develop actionable insights.
• Demonstrated ability working successfully with cross-functional, highly matrixed teams.
• Proven track record of creative and innovative thinking.
• Ability to manage multiple projects at once.
• Attention to detail, time management and organization.
• Exceptional written and oral communication skills, specifically around communicating results.
• Advanced Excel skills highly preferred (formulas, pivot tables, etc.).
• Familiarity with statistical and data modeling techniques preferred.
• Possesses a thirst for knowledge and natural curiosity that facilitates rapid learning of Wyndham’s business model and our data infrastructure at a scale that supports our network of 9,000+ hotels worldwide.
• Highly accountable, proactive, and results- and detail-oriented.

Requirements

• 2-3 years of digital analytics or optimization experience.
• Bachelor’s degree required.
• Experience designing and managing A/B and multivariate tests.
• Experience with analytics and optimization on ecommerce websites and/or native apps, travel or retail experience a plus.
• Demonstrated success in improving user experiences and KPI’s with testing and personalization.
• Hands-on experience with digital analytics, testing and data management platforms required – Adobe Analytics, Adobe Target and Adobe Audience Manager preferred.
• Prior experience leveraging qualitative data, including voice of the customer and user replay tools, to further analysis and optimization capabilities.

Benefits

• Health insurance with HSA and FSA options
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Short- and Long-Term Disability coverage
• 401(k) with generous company match
• Vacation time - Accrue 1.615 hours of paid vacation per week
• Paid holidays - 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit.
• Paid sick leave accrued as state and local laws require
• Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.