[Hiring] Marketing Focused Data Scientist @World Business Lenders, LLC

Role Description

This role is responsible for developing predictive models and forecasting frameworks that support marketing performance, customer acquisition, and market targeting, while also contributing to broader internal data science initiatives. The position combines hands-on statistical modeling and machine learning with applied business problem-solving to drive more effective, data-driven decision-making.

The role will work closely with BI and analytics partners to ensure alignment between predictive outputs and reporting, helping translate model results (e.g., lead scoring, conversion propensity, and forecasting) into actionable insights. In parallel, this individual will support internal data science and modeling efforts, contributing to the development of proprietary analytics capabilities. The role is expected to initially focus on marketing-related modeling and progressively expand into deeper data science work over time.

This position requires a solution-oriented mindset — someone who takes ownership, challenges assumptions, and actively improves processes rather than simply executing tasks. This role is designated at the Analyst level.

Key Responsibilities

• Develop, validate, and maintain predictive models including lead scoring, conversion propensity, and funnel optimization
• Develop tiering models to prioritize leads by conversion probability
• Build forecasting frameworks for lead volume, conversion rates, and pipeline or revenue projections
• Build channel performance models to optimize budget allocation across paid search, email, ISO partners, etc.
• Monitor model performance and iterate to improve accuracy and business impact
• Develop models to evaluate and prioritize markets based on expected performance and ROI
• Analyze geographic, industry, and segment-level trends to identify growth opportunities
• Support data-driven recommendations on market targeting and resource allocation
• Support campaigns/future product launches by forecasting lead volume, conversion rates, and CAC by channel
• Design and analyze experiments (A/B testing, cohort analysis) and evaluate incremental impact
• Apply statistical and machine learning techniques to solve marketing and business problems
• Conduct deep-dive analyses to support strategic and operational decisions
• Contribute to internal data science and modeling initiatives, including proprietary or internal IP work
• Collaborate with Data Engineering to structure and prepare datasets for modeling
• Partner with BI and analytics teams to ensure model outputs are integrated into reporting and usable by stakeholders

Qualifications

• Bachelor’s or Master’s degree in Data Science, Statistics, Mathematics, or related field

Requirements

• 3 to 7 years of experience in data science, applied modeling, or advanced analytics
• Proven experience building and validating predictive models in a business environment
• Experience with statistical methods, machine learning techniques, and forecasting approaches
• Strong problem-solving skills and ability to translate business problems into analytical solutions
• Ability to communicate complex analytical concepts to non-technical stakeholders
• Experience with customer acquisition cost modeling and marketing ROI analysis

Key Soft Skills

• Clear communication: can explain data issues, tradeoffs, and results to both technical and business stakeholders
• Collaboration: works effectively across engineering, analytics, and business teams

Technical Skills

• Strong proficiency in Python and SQL

Benefits

• USD Base Salary
• Enjoy Paid Time Off (PTO) after just 6 months of service
• Full-time opportunity
• Enjoy the freedom of a completely remote work environment!