[Hiring] Marketing Data Analyst @Coalition, Inc.

Role Description

As Marketing Data Analyst, you will own the analytical point of view on marketing performance across Coalition's insurance and security businesses. You will connect data from across the marketing and sales stack, explain what is driving results, and bring marketing leadership recommendations that change what we do next. This role is weighted toward insight over reporting. Dashboards matter and you will keep them healthy, but the true value you’re going to bring is analysis and the judgment behind it. You will partner closely with marketing operations, sales operations, data engineering, data science, and marketing leadership.

Responsibilities

• Funnel & Campaign Analysis: Run end-to-end analysis across both the insurance and security businesses, from awareness and demand capture through intent, pipeline, and closed revenue.
• Insights & Recommendations: Bring campaign managers, growth leads, and marketing leadership data-backed recommendations they can act on.
• Data Synthesis: Pull together CRM, marketing automation, ad platform, web analytics, and sales engagement data to answer questions no existing dashboard can.
• Measurement Framework Design: Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard.
• Executive Reviews: Own the analytical narrative for the monthly CMO Data Review and the quarterly Marketing and GTM QBRs.
• Reporting & Dashboards: Design and maintain performance dashboards for weekly, monthly, and quarterly stakeholder reporting.
• Cross-Functional Collaboration: Serve as the primary liaison connecting Marketing with Data Engineering, Data Science, and Sales Operations.

Qualifications

• 5+ years of experience in B2B marketing analytics
• Experience with Looker
• Active usage and understanding of Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and Ad Platforms
• Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics (CAC, LTV, conversion rates, pipeline velocity)
• Exceptional ability to verbally and visually communicate complex analytical findings clearly to non-technical stakeholders and executive leadership

Benefits

• Remote-first, highly inclusive culture
• Collaborative environment focused on protecting businesses from digital risk
• Opportunities for personal and professional growth