[Hiring] Market Research Analyst @BlueCross BlueShield of Tennessee

Role Description

This role involves providing research and analysis in support of key enterprise priorities. In this fully remote role on our Brand Management team, you’ll combine technical proficiency with creative thinking in support of the 3.4 million members and communities we serve.

• Conducting opinion research to determine public support for additional product prospects, advertising, brand reputation, and customer experience.
• Analyzing competitors' products, prices, sales, and methods of marketing to determine the advisability of adding new lines of merchandise and operations.
• Collecting data regarding competitors' products, prices, sales, and methods of marketing, as well as methods and procedures for obtaining their data.

Qualifications

• Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment.
• 1 year of experience in marketing, marketing research, data analysis, or related field required.
• 1 year of experience in proven quantitative and qualitative research required.

Requirements

• Proficiency in data collection, analysis, and visualization tools (like Qualtrics, SPSS, R, Databricks, Tableau).
• A foundation in social science research methods and empirical statistics, ideally with an academic background in sociology or psychology.
• Exposure to and interest in leveraging generative and/or agentic AI to enhance work.
• Advanced critical-thinking skills to creatively capture member/consumer feedback and communicate insights to internal teams.
• Research tool development including survey writing and discussion guides.
• Knowledge of data analysis tools such as SPSS, R, DataBricks, Tableau, etc.
• Proficient in Microsoft Office (Outlook, Word, Excel, and PowerPoint).
• Accuracy and attention to detail.
• Capacity to solve problems and manage multiple assignments with critical deadlines.
• Excellent oral and written communication skills.
• Strong interpersonal and organizational skills.
• Strong analytical skills.
• Adaptive to high pace and changing environment.
• Ability to build relationships with stakeholders in multiple divisions/functions.

Company Description