[Hiring] Lead Data Analyst, Growth & Experimentation @LawnStarter

Role Description

You're the first data analyst dedicated entirely to Growth and Experimentation. Your primary charter is the experimentation program:

• Test design, statistical rigor, and readouts across web funnels, SMS/drip, sales-driven tests, and SEO tests built on our own page-clustering tooling.
• Ownership of the acquisition-to-conversion funnel across paid, organic, and partner channels.
• Collaboration with the CRO and Growth PMs to shape testing direction.

You're not starting from scratch. Dashboards, tooling, and rigor scaffolding are already shipped and running. Expect the early months to be hands-on and manual:

• Scoping tests, crunching readouts, while building toward a self-serve layer.
• If a test readout and a funnel refresh ever compete for your week, the test wins.

What makes this role different:

• The CEO personally engages with test design.
• Direct partnership with the Director of CRO, performance marketing, and Growth PMs.

Qualifications

• AI-native: Use AI daily for SQL, dbt, and pressure-testing analysis.
• A partner, not a report-writer: Proactive in bringing questions to Growth.
• Statistically sharp: Have a point of view on test design and can explain broken experiments.
• Fluent in experiment instrumentation: Catch tracking problems before tests ship.
• Fluent in the funnel: Understand CAC, LTV, and channel economics.
• Technically self-sufficient: Expert in SQL, Python, dbt, and Lightdash.
• Influences without authority: Clear insights that prompt action from PMs and marketers.

Requirements

• Rigor is the default: Power calculations are standard practice.
• Routine tests self-serve: Metrics and stat-sig automated in Lightdash.
• A funnel Growth trusts: Instrumented acquisition→conversion funnel.
• Measurable conversion wins: Analysis drives specific, quantified lifts in the funnel.

Benefits

• Base salary: $62,000–$80,000 USD annually.
• Contractor engagement: Brazil-based independent contractor arrangement.
• AI tooling provided: Extend the Claude routines already running pieces of the experimentation process.
• Fully remote (Brazil): Deep-focus analytical work with US-facing partners.
• Flexible PTO: Measured on outcomes, not hours logged.