[Hiring] Lead BI Developer @Launch Potato

Role Description

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

• Embedded with the business from day one, partnering closely with Yield, Paid Media, and Account Management teams.
• Uncover meaningful trends and conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Challenge the team with insights they aren't currently seeing.
• This is NOT a role for someone who wants to build dashboards and hand them off; it’s for someone who cares deeply about whether the work they build gets used, understood, and acted on.

• Outcomes (Performance Expectations)
• 30 Days in: Actively engaged with stakeholders to audit reporting consumption, identifying discrepancies, redundancies, and inconsistencies.
• 60 Days in: Articulate how assigned verticals make money and what the key performance levers are; improve dashboard standardization.
• 90 Days in: Execute dashboard standardization and develop a roadmap for trusted data sources.
• 6 Months in: Build trust with the business team through education and a standardized reporting suite.
• Year 1: Become a trusted technical owner for assigned verticals end-to-end, with complete reporting standardization.

Qualifications

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Experience owning reporting end-to-end, from pipeline to dashboard.
• Ability to work with messy, complex, third-party data.
• Partnered closely with business teams to uncover meaningful trends and connect data work to decisions.

Requirements

• Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data.
• Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate.
• Performance Marketing Optimization: Connects data directly to levers that move the business.
• Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts.
• Curiosity & Business Depth: Asks questions first; driven to grow business knowledge.

Benefits

• Base salary: $120,000 to $150,000 per year, paid semi-monthly.
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• Performance-driven company; future increases based on company and personal performance.

Company Description

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to create predictable, high-value customer acquisition at scale.

• Profitable and bootstrapped with a South Florida HQ.
• Remote-first team across 18 countries.