[Hiring] Insights Analyst @Semrush

Role Description

We are looking for an Insights Analyst who will work closely with Product and Analytics teams to enable data-driven decision-making and drive business growth. This role focuses on building a deep understanding of product usage, customer behavior, and feature adoption, translating data into actionable insights that support growth, retention, and product development.

Key Responsibilities

• Analyze product usage patterns, feature adoption, and engagement to assess product health and identify opportunities for improvement.
• Define, build, and maintain key product funnels (e.g., activation, adoption, expansion) to monitor user journeys and uncover optimization opportunities.
• Segment customers based on behavioral and business attributes to identify upsell and expansion opportunities, underutilization, and potential risk signals.
• Provide actionable insights and data-driven recommendations to product and business stakeholders, including what opportunities to focus on and why.
• Measure the impact of product changes, experiments, and initiatives, and develop scalable monitoring frameworks to track performance over time.
• Build and maintain dashboards and reports to support business and product insights.
• Partner with stakeholders to understand their needs, frame analytical problems, and deliver actionable solutions.
• Ensure data quality through collaboration with data and analytics teams.
• Communicate insights clearly to both technical and non-technical audiences.
• Manage smaller projects and contribute to team knowledge sharing and mentoring.

Qualifications

• Bachelor’s degree in Economics, Mathematics, Statistics, Computer Science, or a related field (Master’s is a plus).
• 3+ years of experience in data analysis, product analytics, business intelligence, or similar analytical roles.
• Strong proficiency in SQL and experience working with relational databases.
• Experience working with large datasets and analyzing product usage or customer behavior data to solve business problems.
• Strong foundation in statistics, probability theory, and quantitative analysis, including experience designing and interpreting experiments (e.g., A/B testing).
• Experience with data visualization and BI tools (e.g., Tableau) to build clear, actionable dashboards and reports.
• Ability to work closely with cross-functional stakeholders (e.g., Product, Analytics/Data, and UI/UX teams) to understand needs and translate them into analytical solutions.
• Strong communication and storytelling skills, with the ability to present insights to both technical and non-technical audiences.
• Proven ability to manage multiple projects and priorities in a fast-paced, collaborative environment.
• Proactive and collaborative mindset with a strong focus on stakeholder partnership and enabling data-driven decision-making.
• Experience or interest in leveraging AI tools and automation to enhance analytics workflows.

Benefits

• Unlimited PTO
• Hobby & team building budget allowance
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups