[Hiring] Entertainment Market Research Director @National Research Group

Role Description

We’re looking for a Research Director to join our Entertainment team, focusing on Series Content Testing - partnering with some of the most impactful TV and streaming brands in the world, who trust us with their biggest creative and strategic challenges.

• Oversee end-to-end research initiatives, from crafting surveys and discussion guides to transforming data into compelling narratives that answer key strategic questions for our clients.
• Lead episode testing for broadcast, cable and streaming studios, to uncover how audiences connect with stories, characters, and creative elements.
• Help clients refine content and marketing strategies for upcoming series releases.
• Work on broader custom and creative testing (such as post-release evaluation, franchise work, and more).

Qualifications

• 7+ years’ experience working in consumer insights, consumer research or in a strategy role.
• Strong focus on entertainment is required, with experience in content testing preferred.
• B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field.
• Passion for TV and turning audience behavior into strategy.
• In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
• Strong foundation in custom research, including survey writing, data tab review, quality control, and analytical rigor.
• Exceptional communication and storytelling skills.
• Self-starter who is internally motivated.
• Flexible and resilient, comfortable adapting to the fast pace of entertainment research.
• Proven experience nurturing and building relationships with clients.
• Ability to mentor and inspire junior team members.
• Expert at working with data to identify trends and insights.
• Experience with data analysis techniques and software.
• Curiosity and critical thinking skills.
• Expert multitasker with strong organizational skills.
• Hawk-eyed attention to detail.
• Great team member who works collaboratively.

Requirements

• Drive successful project execution, collaborating with senior team members.
• Contribute to business growth through thought leadership and proactive client engagement.
• Manage end-to-end quantitative and qualitative research projects focused on TV series content.
• Serve as a trusted and strategic consultant to clients.
• Translate research data into clear, actionable insights and recommendations.
• Partner with internal and external operations teams to drive projects forward.
• Build relationships through effective client interaction.
• Provide direction to analysts and managers on the team.

Benefits

• Flexible/Remote work with optional usage of our offices in Culver City and New York.
• Unlimited PTO, volunteer days and a generous number of recharge days.
• Medical, Dental, and Vision Insurance Plans.
• 401K with company match.
• Generous paid Parental Leave.
• Regular performance evaluations with opportunities for promotions and merit increases.
• Educational and training reimbursement plan.
• Employee perks program (discounts on travel, hotels, cars, fitness, movie tickets and more).
• Resources available for mental health, inclusive care and family building.
• NRGratitude – our company-wide employee recognition program.
• Regular team/company events and activities.
• Pet friendly headquarters and pet insurance options.