[Hiring] eCommerce Tracking & Data Insights Manager/Specialist @Holycode

Role Description

We are currently looking for an eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement.

Typical Day-to-Day Responsibilities:

• Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using Google Analytics 4 (GA4), Matomo, and heatmap tools.
• Identify drop-off points and develop actionable optimization hypotheses.
• Plan, prioritize, and evaluate A/B tests and multivariate tests.
• Create and maintain dashboards in Power BI or Looker Studio for various stakeholders.
• Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and internal performance metrics to generate meaningful business insights.
• Collaborate closely with the Performance Marketing, Customer Experience (CX), and Operations teams to drive data-informed improvements.
• Conduct cross-market analyses and country-specific optimizations for Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland.
• Continuously improve tracking implementation and attribution models.

Qualifications

• 3–7 years of relevant professional experience in eCommerce Analytics, Conversion Rate Optimization (CRO), or Growth Analytics.
• Experience in an international or DACH-based eCommerce company is highly preferred.
• Demonstrated success in improving conversion rate, average order value (AOV), or revenue through data-driven optimization initiatives.
• Strong experience in web analytics and conversion rate optimization (CRO) within an eCommerce environment.
• Proven ability to combine data from multiple sources (onsite analytics, inventory, pricing, and external datasets) to generate actionable business insights.
• Hands-on experience with A/B testing and statistical analysis of test results.
• Experience working with large datasets; SQL knowledge is an advantage.
• A growth-hacking mindset with a strong focus on using data to drive measurable revenue growth.
• Good understanding of Customer Experience (CX) principles and collaboration with CX teams.
• Experience with cross-border eCommerce and country-specific performance analysis.
• German: Business fluent (C1–C2), required for close collaboration with German-speaking teams and stakeholders.
• English: Fluent (C1), required for international collaboration, analytics tools, and documentation.

Requirements

• Google Analytics 4 (Enhanced Ecommerce) – advanced proficiency.
• Matomo (or similar open-source analytics solutions).
• Shopify (Analytics, Liquid, Apps).
• Power BI or Looker Studio for dashboard creation and reporting.
• Heatmap and session recording tools (e.g., Hotjar, Microsoft Clarity).
• A/B testing platforms (e.g., Google Optimize, VWO, Optimizely).
• SQL / BigQuery.
• ERP and warehouse management systems, as well as related integrations (preferred).
• Weather APIs and external data sources (preferred).

Benefits

• High-growth company in which you can find exciting and trend-setting challenges.
• The opportunity to make a meaningful impact in revolutionizing healthcare.
• Familial working atmosphere in an open-minded multinational team.
• Flexibility with remote work, allowing you to create your ideal work environment.
• All necessary equipment – up to you to decide what you prefer.
• Covered private health insurance.
• The budget for professional improvement (courses, conferences, books…).
• The budget for mastering English and German languages.
• Nice office in Belgrade.
• Fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…).
• Tournaments of table tennis, table soccer, and darts in our office.
• Skilled and senior co-workers.
• Opportunities to build products that really make a difference.
• Opportunities to learn and grow with us.