[Hiring] Director of Analytics @Scale Media

Role Description

We are hiring a Director of Analytics to lead and scale the data and analytics function across Scale Media. Reporting to Leila Tovbina, VP of Growth, this senior leadership role owns our end-to-end analytics strategy — spanning marketing measurement, financial forecasting, retention, and inventory analytics — and turns data into decisions across marketing, growth, finance, and operations.

This is a hands-on leadership role at a marketing-driven DTC business. You'll set the vision for how Scale measures and grows its brands:

• Quantify marketing incrementality
• Forecast the business
• Model unit economics
• Predict customer value

You'll lead our analytics organization, including direct management of our Manager, Data Analytics, and you'll define and oversee the data engineering roadmap that our analytics depend on. Above all, you'll be obsessed with data accuracy and consistency — the foundation everything else is built on.

Qualifications

• 8+ years of experience in data analytics, with progressive leadership experience managing analytics teams, including managing managers.
• Proven track record owning end-to-end analytics for a marketing-driven or DTC/ecommerce business.
• Deep expertise in marketing measurement — experimentation, incrementality, MMM, and MTA — and the statistics behind them.
• Experience with retention analytics, LTV modeling, and churn/contribution-margin prediction.
• Financial forecasting and unit-economics modeling experience, including setting marketing targets from unit economics and growth goals.
• Strong hands-on technical skills: SQL and Python, data modeling, and ML/predictive modeling.
• Fluency with Claude Code (or comparable AI coding tools) for data manipulation and analytics.
• Experience with a modern data stack (e.g., Snowflake) and DTC source data (e.g., Shopify, Amazon).
• Experience maintaining a BI platform and designing dashboards and visualizations (e.g., Tableau, Sigma).
• Experience defining a data engineering roadmap and partnering with or overseeing data engineers.
• An obsession with data accuracy and consistency.
• Experience partnering with executive stakeholders to translate data into business strategy.
• Excellent communication skills, with the ability to present complex data to non-technical audiences.
• Experience working in sprints with strong project management discipline.

Requirements

• Strategic thinker who can also roll up their sleeves and execute.
• Data-driven and technical, with an AI-first approach.
• Strong people leader who builds, mentors, and grows talent.
• High degree of ownership and a self-starter mentality.
• Excellent cross-functional communicator who can influence at the executive level.
• Comfortable operating and prioritizing in a fast-paced, fully remote environment.

Benefits

• Salary: $180,000 - $220,000 depending on experience.
• Excellent Medical, Dental, Vision and Life insurance.
• Fully remote, full-time position.
• Monthly WFH stipend.
• Generous Paid Time Off program.
• Discounted Products.
• An amazing team to work alongside.

Reporting Structure

You will report directly to Leila Tovbina, VP Growth, and lead our analytics organization, including direct management of our Manager, Data Analytics, indirect oversight of the broader analyst team, and ownership of the data engineering roadmap.