[Hiring] Digital Analyst @Publicis Groupe Holdings B.V

Role Description

We are looking for an outstanding Digital Analyst with strong experience in digital analytics, tracking implementation, and data visualization, capable of translating business needs into measurement strategies and actionable insights across digital ecosystems.

• Configure, implement, and maintain tracking solutions through Google Tag Manager (GTM), including tags, triggers, and variables for events, conversions, and key digital interactions across multi-domain environments.
• Perform QA processes and analytical validations by reviewing data layers, identifying tracking issues, debugging event implementations, and documenting improvement proposals to ensure reliable data collection.
• Analyze digital behavior and CRM/email campaign performance for FMCG and automotive clients, generating actionable insights to optimize multichannel strategies and improve business KPIs.
• Design, automate, and maintain dashboards and reporting solutions in Looker Studio for both technical and non-technical stakeholders, supporting strategic decision-making and KPI monitoring.
• Collaborate directly with clients and external technical teams, translating business requirements into functional tracking specifications and measurement frameworks.
• Ensure measurement strategies remain aligned with business objectives by delivering descriptive and diagnostic analysis focused on digital asset optimization and performance improvement.

Qualifications

• Digital Analytics & Tracking Expertise
• Experience working with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong understanding of event-based tracking models, data layers, conversions, and cross-domain measurement.
• Knowledge of QA processes and debugging methodologies for analytics implementations.
• Data Visualization & Reporting
• Experience building dashboards and automated reports using Looker Studio.
• Ability to communicate insights effectively to both technical and business stakeholders.
• Data Analysis & Business Understanding
• Strong analytical mindset with the ability to transform data into actionable business insights.
• Experience analyzing digital behavior, CRM/email performance, and multichannel campaign effectiveness.
• Collaboration & Communication
• Experience working directly with clients and coordinating with technical and business teams.
• Ability to translate business needs into tracking requirements and functional specifications.

Benefits

• 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.