[Hiring] Data Operations Lead @Power Digital

Role Description

The Vertical Data Operations Lead (B2B & Lead Gen) is a senior individual contributor embedded at the intersection of new business, marketing measurement, and complex pipeline data delivery. This role serves three distinct functions:

• Supporting the pre-sales process on large B2B and Lead Gen engagements
• Contributing to Power Digital's marketing measurement programs
• Owning the data onboarding and integration experience for B2B and Lead Gen clients post-signature

You are a B2B and Lead Gen data specialist. You understand the full pipeline data landscape, CRM platforms, marketing automation tools, demand generation platforms, call tracking and form capture tools, and the messy reality of lead data that arrives in every format imaginable.

This role reports to the Director of Data Operations & Enablement and works closely with the Appraisal team, the Measurement team, Analytics Engineering, and client account leads.

Responsibilities

• B2B & Lead Gen Vertical Client Delivery:
  • Own the end-to-end data onboarding experience for B2B and Lead Gen clients post-signature — from scoping through integration validation and measurement readiness
  • Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and any known attribution nuances
  • Coordinate standup of B2B and Lead Gen data pipelines — CRM connectors, MAP integrations, demand gen platforms, and call/form tracking tools
  • Own the ingestion and normalization of unstructured lead data sources — leveraging AI-assisted schema mapping and data extraction where applicable
  • Validate integrations are live and pipeline data is landing correctly before handing off to analytics engineering for modeling
  • Maintain living integration documentation per client, usable by any team member
• Pre-Sales Support:
  • Join sales calls and pitch meetings for large B2B and Lead Gen prospects
  • Conduct pre-signature data audits: assess the prospect's CRM setup, lead data quality, attribution methodology, and integration complexity
  • Partner with the Appraisal team to scope data complexity into deal pricing
  • Produce pre-sales data profiles that set accurate expectations for onboarding and measurement programs
• Measurement & Meridian Support:
  • Support the Measurement team's data readiness requirements for MMM programs
  • Own data input preparation for pipeline-focused measurement models
  • Serve as the B2B and Lead Gen data subject matter expert for incrementality and attribution programs
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Qualifications

• 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities
• Deep hands-on experience with B2B and Lead Gen data ecosystems
• Proven experience handling unstructured and non-standard lead data ingestion
• Solid SQL skills and hands-on Snowflake experience
• Comfort in client-facing settings
• Familiarity with AI-assisted data tooling for unstructured data extraction
• Familiarity with ETL tools and data pipeline concepts

Key Performance Indicators (KPIs)

• B2B/CSV client data coverage:
  • Target: ≥70% at 6 months → 100% at 12 months
  • Measurement: % of active B2B/Lead Gen clients with validated data landing in novaCloud / Omega
• Data onboarding SLA:
  • Target: 95% of onboardings completed within 3 weeks of start date
  • Measurement: Tracked from contract-sign or kickoff date; exceptions logged with root cause
• Unstructured data ingestion success rate:
  • Target: ≥ 90% of non-standard sources normalized, validated, and confirmed landing in novaCloud / Omega within 5 business days of receipt
  • Measurement: Tracked per-source, per client; re-submissions count against first-pass rate

Most Important Things (MITs)

• Data Depth: Be the go-to for any question about how B2B and Lead Gen pipeline data is structured
• Unstructured Data Ingestion: Own the hardest part of B2B data onboarding
• Pre-Sales Credibility: Show up in sales conversations as a data expert