[Hiring] Data Analyst @robusta

Role Description

We are currently expanding our team and seeking a detail-oriented and commercially driven Data Analyst. This role sits at the intersection of data, CRM, and marketing, with a strong focus on transforming data into actionable insights that drive consumer engagement, personalization, and business growth.

You will collaborate closely with cross-functional teams including media, CRM, content, and brand, enabling data-driven decision-making and supporting ongoing digital transformation initiatives.

Key Responsibilities

• Data Analysis & Insights
  • Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights.
  • Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion).
  • Translate complex data into clear, business-friendly insights for stakeholders.
• CRM & Consumer Analytics
  • Support segmentation strategies (e.g., lifecycle, behavioral, RFM models).
  • Analyze consumer journeys across channels such as WhatsApp, email, and web.
  • Identify opportunities for personalization and next-best-action strategies.
• Campaign Measurement & Optimization
  • Measure performance of CRM and digital marketing campaigns.
  • Conduct A/B testing and provide data-driven recommendations for optimization.
  • Collaborate with media teams to assess campaign effectiveness and ROI.
• Data Management & Integration
  • Work closely with data engineering and tech teams to ensure data accuracy and consistency.
  • Support integration of multiple data sources (CDPs, CRM platforms, media platforms).
  • Ensure proper data governance and compliance with privacy regulations.
• Stakeholder Collaboration
  • Partner with internal teams and stakeholders to support business objectives.
  • Present insights and recommendations in a clear and compelling manner.
  • Contribute to strategic initiatives such as loyalty programs and digital transformation projects.

Qualifications

• Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, Engineering, or a related field.
• Master’s degree is a plus.
• Strong analytical thinking and problem-solving skills.
• Ability to communicate complex insights to non-technical stakeholders.

Requirements

• 5–8 years of experience in data analytics, preferably within FMCG, retail, or digital marketing environments.
• Experience in an agency or consulting environment is a plus.
• Strong understanding of consumer behavior, CRM, and marketing analytics.
• Exposure to MENA markets is an advantage.

Technical Skills & Tools

• Core Tools
  • Strong proficiency in SQL (data querying and manipulation).
  • Advanced Excel / Google Sheets skills (pivot tables, data modeling).
• Visualization & BI
  • Experience with Power BI, Tableau, or Looker Studio.
• Programming
  • Basic to intermediate knowledge of Python or R.
• Marketing & CRM Platforms (Nice to Have)
  • Experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Braze.
  • Familiarity with CDPs (e.g., Segment, Tealium).
• Media & Analytics
  • Experience with Google Analytics (GA4), Meta Ads Manager, and Google Ads.
  • Understanding of attribution models and campaign tracking.

Key Competencies

• Strong business acumen with a data-driven mindset.
• High attention to detail and ability to manage multiple data sources.
• Excellent communication and storytelling skills.
• Proactive, collaborative, and solution-oriented approach.