[Hiring] Business Intelligence Lead, Performance Marketing @Launch Potato

Role Description

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

• Embedded with the business from day one, partnering closely with Yield, Paid Media, and Account Management teams.
• Uncover meaningful trends and conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Challenge the team with insights they aren't currently seeing.
• This is NOT a role for someone who wants to build dashboards and hand them off; it’s for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Outcomes (Performance Expectations):

• 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards.
• 60 Days in: Articulate how assigned verticals make money and what the key performance levers are; actively improving dashboard standardization.
• 90 Days in: Dashboard standardization is in execution; a clear roadmap exists for trusted data sources to improve data consumption efficiency.
• 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite enabling confident self-service analytics.
• Year 1: Trusted technical owner for assigned verticals end-to-end; reporting standardization is complete, and retrospective analysis is a consistent output.

Qualifications

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Strong candidates have owned reporting end-to-end, from pipeline to dashboard.
• Experience working with messy, complex, third-party data.
• Partnered closely with business teams to uncover meaningful trends and connect data work to decisions that moved the business.

Requirements

• Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models.
• Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate.
• Performance Marketing Optimization: Connects data directly to levers that move the business, such as campaign performance, conversion rates, or revenue per session.
• Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts.
• Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner.

Benefits

• Base salary: $120,000 to $150,000 per year, paid semi-monthly.
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• Performance-driven company; future increases based on company and personal performance.