[Hiring] Business Intelligence & GTM AI Associate @Primer.io

Role Description

Own Primer's GTM intelligence layer:

• Maintain and continuously improve the dashboards and data models at the core of how our GTM teams operate and make decisions.
• Identify gaps, build new views, and ensure the data our teams rely on is accurate, trusted, and acted upon.

Keep the AI in our BI sharp:

• Continuously train and improve our BI tool’s (Omni) AI model for accurate, contextually aware results.

Partner with data engineering to optimise performance:

• Own and maintain the semantic data layer and transformation logic.
• Identify where missing data sources are limiting GTM intelligence and work with the data engineering team to build the pipelines that close those gaps.

Surface pipeline and account intelligence:

• Build models and dashboards that surface engagement signals, account health indicators, and expansion opportunities.
• Partner with data engineering and product ops to embed analytic events across Primer's web and dashboard environments.

Model Salesforce data correctly:

• Ensure CRM data is well-structured, correctly modelled, and fully leveraged in reporting.

Build models that drive revenue decisions:

• Partner with RevOps to develop data models that calculate potential ROI for prospects evaluating Primer products.
• Build the forecasting infrastructure that improves the accuracy of payment volume and revenue projections.

Own the GTM data foundation:

• Define and maintain field definitions, naming conventions, and data quality standards across the GTM tech stack.

Build the AI context layer for GTM:

• Create and maintain the shared knowledge infrastructure for AI tools.

Build GTM AI workflows, with Claude at the core:

• Work with GTM stakeholders to spot processes where in-house AI workflows unlock real self-serve value.
• Build complex workflows hands-on and upskill others to build simpler ones.

Own adoption and impact, not just the build:

• Own the rollout until it sticks, partnering with GTM Enablement on training and documentation.
• Collect feedback, iterate, and track and report on GTM AI use cases and their measurable impact.

Promote self-serve data literacy:

• Coach GTM stakeholders to explore data autonomously.

Stay ahead of the AI landscape:

• Proactively assess new AI tools and features in Primer's existing tech stack.
• Make clear recommendations on what to adopt, pilot, or ignore.

Qualifications

• 3-5 years of experience in a data analytics, BI, or revenue operations role.
• Comfortable working with complex datasets, building dashboards, and communicating insights.
• SQL proficiency: ability to write SQL fluently and model data correctly.
• Hands-on AI experience: familiarity with AI tools and building workflows or automations.
• Strong understanding of APIs and MCPs.
• CRM data experience: understanding of Salesforce data structure and reporting.
• Clear communicator with a coaching instinct.
• High autonomy in ambiguous environments.

Requirements

• Payments or fintech experience (nice to have).
• Experience with dbt, Snowflake or similar data tooling (nice to have).
• Python or scripting proficiency (nice to have).
• Omni or comparable BI tool experience (nice to have).
• Prompt engineering practice (nice to have).

Benefits

• Fully remote and globally distributed.
• Competitive share options.
• Uncapped holiday, with 25 days minimum to be taken.
• Co-working space access across major cities.
• Workations & Company Retreat.
• The best equipment for your role.
• £500 towards your home office setup.
• Generous learning budget.
• Private Medical Insurance.
• A broad set of additional perks and benefits (depending on location).