[Hiring] Brand Insights & Analytics Lead @Takeda

Role Description

Takeda Pharmaceuticals USA, Inc. is seeking a Brand Insights & Analytics Lead, US Oncology with the following duties:

• Lead a proactive & systematic approach to capturing & understanding brand needs for standard & ad-hoc analytics, reporting & insights generation.
• Develop & maintain brand key performance indicators (KPIs) & provide insights to brand teams.
• Plan & execute core analytics workstreams including targeting, segmentation, promotional analytics, & brand performance analytics, seamlessly integrating insights across workstreams.
• Partner with market research & CI team to identify customer needs, product awareness, positioning, messaging/effectiveness & competitive landscape.
• Stay up-to-date with industry trends & best practices in brand insights & analytics as well as field execution strategies.
• Participate in development & consolidation of KPI & business driving metrics in support of key brand review meetings.
• Collaborate with advanced analytics to expand insights on patient/customer journeys & predictive alerts.
• Develop & manage expectations, highlighting & resolving issues & ensuring regular communication of process enhancements.
• Deliver effective presentations of findings & recommendations to multiple levels of leadership, including the Head, US Insights & Analytics & US leadership team through various communication channels.
• Transition business rules into algorithms that create data cohorts for descriptive, diagnostic, & predictive analysis.
• Review & modify programming codes in cloud-based platforms to ensure accuracy with modeling large sets of data.
• Process & analyze data using statistical software.
• Up to 20% domestic travel required to attend workshops.
• Up to 60% remote work allowed.

Qualifications

• Bachelor’s degree in Computer Science or related field.
• 5 years of relevant work experience.

Requirements

• Analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc business insights and evaluate brand performance trends.
• Demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics, to evaluate commercial performance and translate business challenges into data-driven strategic recommendations.
• Develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint to communicate actionable insights and recommendations to stakeholders.
• Perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, campaign effectiveness.
• Develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling, and execute and review analytical workflows in cloud-based platforms such as Databricks to support promotional effectiveness, business planning, and decision-making.

Benefits

• Medical, dental, & vision insurance.
• 401(k).
• Paid time off.
• Sick leave.
• Company holidays.
• Incentive compensation programs.
• Other benefits offered under company policies.