[Hiring] Associate Director, Retail Media Analytics & Strategy @Kelly Scott Madison

Role Description

We are seeking an Associate Director to lead strategic analytics across key retail accounts.

• A trusted strategic partner who brings a retail-first perspective grounded in data science and quantitative thinking—equally comfortable in the boardroom as in the data.
• Delivers fast, accurate, and insight-driven work with a natural ability to present, debate, and build credibility with clients.
• Elevates the quality of client-facing strategy through data-backed retail thinking and analytical rigor.
• Adapts fluidly to evolving client needs, stepping in proactively and without friction.
• Brings a consultative mindset, willing to go beyond the expected to deliver exceptional client value.
• Understands that lasting client partnerships are built on trust, and balances analytical rigor with genuine relationship investment in retail-focused work.

How we deliver for our retail clients:

• Strategic Leadership & Data-Driven Thinking:
  • Transform complex data into clear, actionable strategies that directly inform client media planning and business decisions.
  • Elevate clients’ measurement capabilities by leading the development of testing roadmaps, learning agendas, and measurement frameworks—including MMM alignment and predictive analytics—going well beyond routine reporting.
  • Deliver meaningful interpretation and storytelling that connects data insights to tangible business outcomes.
  • Own the performance narrative for clients—clearly articulating media’s business impact through advanced quantitative analysis.
  • Partner closely with planning and buying teams to embed analytics-informed thinking into every client recommendation.
• Testing & Measurement Excellence:
  • Design and oversee rigorous testing frameworks and learning agendas across platforms—including incrementality, A/B, and geo-testing—tailored to retail client objectives.
  • Translate testing results into clear strategic implications and concrete next steps that clients can act on.
• Audience & Retail Expertise:
  • Apply a deep understanding of retail audiences and first-party data to shape smarter targeting and segmentation strategies for clients.
  • Convert audience insights into measurable performance improvements across client accounts.
• Client Leadership & Stakeholder Management:
  • Build credibility and rapport with clients by delivering smart, direct, and insight-led recommendations that drive confident decision-making.
  • Earn and maintain trust with key client stakeholders through intelligence, clarity, and responsiveness.
  • Identify opportunities within client challenges to bring forward innovative solutions and new capabilities that address their evolving needs.

Qualifications

• 8+ years of experience at a retailer or media agency with deep exposure to analytics and performance media across digital and traditional channels.
• Strong background in retail and/or commerce-driven media environments.
• Proven ability to build and sustain client relationships, generating and presenting compelling analytics POVs to stakeholders at all levels, including senior leadership.
• Proven experience leading testing strategies and measurement frameworks.
• Strong expertise in audience strategy and data-driven segmentation.
• Collaborative leader who elevates the entire team—whether coaching planners on stronger insights, teaching statistical approaches, or mentoring junior analytics talent.
• Experience with tools such as Looker, Power BI or similar visualization platforms (good to have).

Benefits

• Career pathing, integrated learning ecosystem, mentorship, and employee recognition.
• Competitive compensation, 401(k) with company match, pre-tax programs, referral rewards, and a remote work reimbursement.
• Comprehensive health insurance (medical, dental, vision, pet, and life), onsite fitness center covered 100%, discounted membership rates at partner gyms and access to virtual fitness classes, Employee Assistance Program (EAP), and curated opportunities to nurture your breaktime.
• Personalized Paid Time Off (i.e., “Unlimited PTO”), remote work flexibility, paid parental leave (maternity, paternity, and adoption), and a variety of Employee Resource Groups.
• Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program.