[Hiring] Associate Director of Business Intelligence and Analytics @Georgetown University

Role Description

The Associate Director of Business Intelligence and Analytics is the operational and analytical backbone of BSON. This role owns the data and systems infrastructure that connects every stage of marketing and engagement from prospect student to alumni. This role transforms data into forward-looking intelligence that informs enrollment, paid media performance, school rankings, clinical excellence, and engagement strategy across BSON's program portfolio.

This is an intentionally hands-on systems-focused role that combines the expertise of a Salesforce CRM data architect, part marketing data operator, part forecasting analyst. The Senior Manager works inside Salesforce Marketing Cloud and BSON's interfaces with adjacent university systems to build and optimize appropriate data integrations for reporting. This person ensures effective data inputs from/to vendors and agencies. In addition, this role leads the day-to-day data operations as BSON's point of contact.

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON.
• Build predictive models for enrollment yield, deposit risk, and lead scoring.
• Maintain integrations and program-level lifecycle funnel/engagement reporting.
• Own paid media performance reporting and full-funnel attribution.
• Oversee market analysis.
• Input data governance across Salesforce systems building out data models.
• Deliver executive dashboards and data storytelling for school leadership.
• Support the annual Brand Health Study and competitive intelligence research, as needed.

Qualifications

• Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is required.
• Five to six years of experience in marketing analytics, CRM administration, or institutional research, ideally in higher education or healthcare.
• Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform.
• Demonstrated experience building forecasting or predictive models.
• Knowledge of GA4 and UTM-based attribution.
• Strong Excel and data visualization skills (Tableau, Power BI, or similar).
• Ability to translate complex data into clear, decision-ready recommendations for non-technical stakeholders.

Requirements

• Master’s preferred in data analytics, business intelligence, computer science, or similar.
• Experience with Salesforce Education Cloud or a comparable post-enrollment student success platform.
• Familiarity with paid media performance metrics and agency reporting structures.
• Experience working across multiple university data systems (admissions, advancement, LMS).

Core Competencies

• Comfortable owning both technical systems work and day-to-day operational execution.
• Self-directed; capable of managing competing priorities across five lifecycle stages without close supervision.
• Effective communicator and data storyteller across technical and executive audiences.
• Collaborative across university units without overstepping into functions owned centrally.

Work Mode Designation

This position has been designated as Remote. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.

Pay Range

The projected salary or hourly pay range for this position is: $54,616.00 - $100,493.33. Compensation is determined by various factors including qualifications, experience, education, skills, and certifications.

Benefits

• Comprehensive and competitive benefit package including medical, dental, vision, disability and life insurance.
• Retirement savings and tuition assistance.
• Work-life balance benefits and employee discounts.
• An array of voluntary insurance options.

EEO Statement

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to any characteristic protected by law.