[Hiring] Associate Director, Business Analytics @Boehringer Ingelheim

Role Description

The Associate Director, Business Analytics role supports multiple customer groups within the oncology therapeutic area and will be an expert in statistical methodologies for measuring marketing impact. This role requires using sophisticated analytics for projects including:

• Marketing mix modeling
• ROI analyses on all relevant marketing programs/customer channels and promotional spends
• Patient data analytics such as patient flow analyses
• Non-personal promotion/digital analytics and reporting
• Customer profiling, targeting, and segmentation
• Predictive modeling

Responsibilities for this role include:

• Conducting and interpreting advanced analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis)
• Supporting brand planning through targeting, segmentation, and non-personal/digital activity tracking
• Setting up experimental pilots to support testing and learning

Qualifications

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies, OR
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies
• Proficiency in the development, documentation, and communication of analytical plans
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
• Proficiency in customer identification and segmentation that has influenced marketing and sales strategy
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile, and alerts)
• Experience in using claims data to conduct patient data analytics
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance
• Experience in understanding customer needs and incorporating them into deliverables
• Experience in coordinating insights from disparate functions and sources into a comprehensive analysis
• Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL
• Strong interpersonal abilities
• Expertise in Oncology and/or Rare Disease required
• Ability to manage multiple projects at the same time

Requirements

• Bachelor's degree from an accredited institution required; Master's/PhD preferred
• BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years of experience, or Master's degree in the same fields with six (6) years of healthcare/pharmaceutical industry or academic experience
• Experience must include working directly with product targeting, segmentation, digital media data reporting, claims data analysis, and promotion-response modeling
• Strong statistical background with extensive modeling experience
• Proficiency in SAS and other data extraction and analytical tools such as SQL
• Experience with Excel and Power Point
• Strong interpersonal abilities, can manage multiple projects and direct reports at the same time
• Functional competencies: Analytical skills, Business orientation, influence
• Expertise in Oncology and/or Rare Disease required

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction
• Must be willing to take a drug test and post-offer physical (if required)
• Must be 18 years of age or older