[Hiring] App Performance Analyst @mediasmart

Role Description

The App Performance Analyst is responsible for developing and executing advanced growth strategies to help companies all around the world achieve their goals by iterating and conducting A/B experiments on key campaign components such as audiences, creatives, and more.

This team works side by side with our Client Services team, operating the business and executing each and every campaign by leveraging our technology in the best possible way. Our main goal is to deliver outstanding results for our customers.

• Be responsible for the planning, execution, and optimization of our campaigns using the wealth of mediasmart’s programmatic tools.
• Understand customers’ business and goals and ensure mediasmart campaigns are aligned to those.
• Design together and implement strategies to retain and grow our customers.
• Provide the Client Services team with regular feedback on campaign performance and key actionable items to communicate to the customer.
• Extract and manipulate data, creating actionable recommendations for business decisions.
• Troubleshoot level-1 technical problems (Tracking, Supply, etc.), and work cross-functionally with sales and technical teams to ensure proper campaign management outcomes.

Qualifications

• +2 years managing campaigns on DSPs or similar media buying technologies.
• Located in Argentina.
• Strong experience in the AdTech industry.
• Natural problem solver, data-driven, and solution-oriented entrepreneur.
• Attention to detail with a high level of accuracy in completing tasks.
• Fluent in English (Both written and spoken).
• Experience optimizing App Promotion campaigns or experience with Programmatic buying campaigns.
• Working with an MMP.

Benefits

• Be a generous leader. One that helps others succeed and celebrate their success.
• Love curiosity. Keep learning and stay relevant.
• It’s a team effort. Collaborate and cooperate to build a smart company.
• Go farther. Be an example for others. Set the bar.
• Strong ownership of the role.
• Love what we do. Love our work with passion and respect.
• Do good and do well. Our work matters.
• We work hard and never forget to have fun in the process.

Company Description

Mediasmart was founded in 2011, we identify as an AdTech company, working on the demand side of the business on programmatic branding campaigns, with the mission of helping to integrate the customer’s journey across connected devices like mobile, Connected TV, and DOOH (digital out-of-home solutions).

• We offer impactful and unified communication across different screens.
• Aim to be the monetization partner of choice for advertisers.
• Build technology to support the most ambitious companies - from gaming to commerce pioneers.
• Propel the reach of brands and accelerate mobile businesses.
• In 2020 we joined the Affle group, a global consumer intelligence technology company.
• Started developing new solutions to help businesses grow in the new privacy era.