[Hiring] Community Manager @Tonal

Role Description

We are looking for an experienced Community Manager to lead and energize our official Tonal member community. This role goes beyond moderation—you will actively shape the tone, participation, and overall experience of the community to drive deeper engagement and workout consistency.

You will be responsible for fostering a dynamic, motivating, and member-first environment where members feel supported, connected, and inspired. You’ll partner closely with coaches, content, marketing, and product teams to amplify community voices, support members in their fitness journey, surface insights, promote our content, and strengthen the connection between Tonal and its members.

This role reports to the Director of Member Engagement.

What You Will Do

• Lead Community Engagement
  • Actively participate in the community daily—commenting, encouraging, and answering questions to maintain a high level of responsiveness.
  • Set the tone of the community as supportive, motivating, and inclusive.
  • Ensure high-quality posts and member contributions are acknowledged and amplified internally.
• Drive Conversations & Content
  • Create and guide engaging discussions using content from Tonal channels, coaches, and members.
  • Develop thoughtful prompts and conversation starters to encourage participation (3–5 per week).
  • Keep community resources, guides, and pinned content organized and up to date.
  • Work with Channel Strategist to execute content and product feature education and promotion.
• Moderation & Community Health
  • Oversee community moderation, ensuring timely approvals and adherence to community guidelines.
  • Maintain a safe, welcoming, and well-organized environment.
• Activate Coaches & Members
  • Partner with Tonal coaches to drive engagement through comments, posts, and challenges.
  • Identify high-impact moments and coordinate coach participation to deepen member connection.
  • Foster peer-to-peer interaction and a strong sense of community among members.
• Own Community Programming
  • Plan and execute monthly challenges to drive workout consistency and engagement.
  • Support ongoing programming such as milestone recognition, product updates, and content amplification.
  • Continuously iterate on community initiatives based on performance and feedback.
• Surface Insights & Feedback
  • Track community trends, conversations, and sentiment.
  • Collect testimonials and highlight member success stories.
  • Share actionable insights with cross-functional teams (marketing, product, support).
• Reporting & Performance
  • Monitor and report on key community metrics including engagement, activity, and participation.
  • Identify what’s working, what’s not, and recommend improvements to increase impact.

Qualifications

• Proven experience building and engaging online communities.
• Passion for fitness, wellness, and helping others succeed.
• Strong communication skills with a natural ability to connect with people.
• Proactive, hands-on, and comfortable being highly present in a community environment.
• Experience working cross-functionally with marketing, product, or customer support teams.
• Comfortable using social platforms, analytics tools, and community management systems.
• Familiarity with Tonal is a plus.

What Success Looks Like

• The community feels active, responsive, and welcoming every day.
• Members consistently engage, post, and support one another.
• Coaches are visible, accessible, and actively participating.
• Community programming (especially challenges) drives meaningful participation and habit formation.
• Insights from the community meaningfully inform product, content, and marketing decisions.

Benefits

• Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity.
• Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.