[Hiring] VP Enterprise Communications @Florida Blue

Role Description

The Vice President, Enterprise Communications is a senior leadership role at the center of how GuideWell, Florida Blue, and Triple-S show up in the world — and inside our own walls. Reporting to the SVP of Communications, Marketing and Customer Experience, this leader owns the full arc of enterprise communications.

• How we tell our story to the media and the public.
• How we engage and inspire our employees.
• How our CEO and senior leaders show up with the audiences that matter most.
• How we protect and advance our reputation when the news cycle turns difficult.

This leader will inherit a talented team building toward a communications function that is data-informed, digitally fluent, AI-enabled, and authentically reflective of who GuideWell is and what we stand for.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field or additional related work experience.
• 15+ years of progressive experience in corporate communications, public relations, or related disciplines, with at least 8 years in senior or executive leadership roles.
• Experience in health insurance, health care with working familiarity of the reputational and compliance dynamics that shape enterprise communications strategy.
• Demonstrated track record managing proactive and reactive media relations in a high-scrutiny environment, including issues management and crisis communications at enterprise scale.
• Proven experience developing C-suite communications strategies, including CEO and executive platform development, speech writing, media preparation, and thought leadership programs.
• Experience leading communications through significant organizational change — including executive alignment, transformation narrative development, and employee engagement through sustained uncertainty.
• Significant experience leading employee and change communications across a large, complex workforce — with demonstrated ability to sustain engagement through organizational transformation.

Requirements

• Advanced degree (preferred).
• Familiarity with AI-powered communications tools, digital reputation management platforms, and data-driven approaches to communications planning and measurement (preferred).
• Experience communicating across diverse audiences and markets, including Spanish-speaking and Caribbean market contexts (preferred).
• Able to set a compelling long-term direction for the communications function while building the processes, accountability structures, and talent needed to execute it at enterprise scale (preferred).
• A genuine love of language, storytelling, and ideas — combined with the judgment to know when to say less, the discipline to say it well, and the conviction to hold a team to the same standard (preferred).
• Understands the difference between communications that sounds good and communications that are good — and has the instincts and courage to push for the latter, even when it's harder (preferred).

Benefits

• Medical, dental, vision, life and global travel health insurance.
• Income protection benefits: life insurance, short- and long-term disability programs.
• Leave programs to support personal circumstances.
• Retirement Savings Plan including employer match.
• Paid time off, volunteer time off, 10 holidays and 2 well-being days.
• Additional voluntary benefits available.
• A comprehensive wellness program.

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

Company Description

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.