[Hiring] Director of International Communications @Instructure, Inc.

Role Description

We are looking for a Director of International Communications to align our corporate and product communications strategy with our international business strategy. You'll own the communications, PR, and thought leadership strategy for our key markets outside the US and Canada. This is a senior role for a seasoned communications leader.

Key responsibilities include:

• Lead Instructure's communications strategy across key markets in EMEA, Latin America, and Asia Pacific.
• Develop communications narrative and messaging pillars, and activate them across international markets.
• Integrate PR and communications into existing marketing strategies, and pioneer new, innovative ways to engage each market from a PR and communications perspective.
• Accountable to region-specific marketing leads to integrate communications campaigns and strategies that align with their respective strategic remits.
• Partner with international spokespeople and regional teams to spot industry trends and establish thought leadership.
• Use byline articles and interviews to position our core messages and amplify customer stories across priority markets.
• Localize and coordinate the distribution of global announcements.
• Build strong relationships with journalists, market research analysts, and influencers.
• Guide international spokespeople through proactive and reactive crisis management and issue response.
• Coordinate with PR agencies, as well as initiate outreach on your own, to win media placements in trade, general, and business press.
• Partner with the international editorial team and manage the regional press and media resources pages on the Instructure website.
• Produce quarterly share of voice and earned media reports.
• Draft, monitor, and evaluate OKR (Objectives, Key Results) progress throughout the year.

Qualifications

• Bachelor's degree in business, communications, or a related field.
• 10+ years of experience in corporate communications, strategic communications, public relations, or analyst relations, including senior leadership roles.
• Full fluency and a strong command of English are mandatory.
• A proactive self-starter who consistently integrates PR and communications into existing marketing strategies.
• Proven track record building and running communications programs across EMEA, Latin America, and Asia Pacific markets.
• Deep expertise across public relations, social media, and message development.
• Strong collaboration skills, with the ability to work across a highly matrixed organization.
• Excellent communicator who conveys complex ideas and data clearly in writing and spoken for a range of audiences.
• Cross-functional leadership skills, with the judgment to set strategy and the willingness to execute when needed.
• Highly motivated and quick to adapt to changing market and organizational needs.
• A track record of organizing initiatives into clear documentation and building systems that prioritize and complete a wide range of work.
• Experience owning crisis and issues management in international markets.
• Fluency in Spanish strongly preferred.

Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program.
• Flexible work culture with remote, hybrid, and in-office collaboration spaces.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December.
• Comprehensive wellness programs and mental health support.
• Learning and development resources, including professional development tools and tuition reimbursement.
• The technology and tools you need to do your best work.
• Motivosity employee recognition program.
• A culture rooted in inclusivity, support, and meaningful connection.

Company Description

Instructure believes in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.