[Hiring] Communications Specialist @Tufts University

Role Description

The Communications Specialist develops and manages engaging, prospective-student-focused content across digital channels to support the recruitment and enrollment goals of the School of Medicine's graduate programs, such as DPT and PA. This position will help strengthen the visibility, consistency, and reach of the graduate programs through strategic, timely, and audience-centered communications.

• Develop and maintain the graduate programs content ecosystem, focusing on website content, social media, SEO, AEO, and digital storytelling.
• Manage an editorial calendar and develop content that connects prospective students with programs, people, experiences, career opportunities, and resources.
• Create and publish a wide range of content including website updates, blog articles, social media posts, email content, digital graphics, flyers, and short-form multimedia.
• Translate complex academic and program information into clear, compelling content across the graduate school decision-making process.
• Develop content that answers common questions, highlights student and alumni experiences, showcases faculty and research, and demonstrates the value and distinctiveness of the programs.

Qualifications

• Bachelor's Degree in communications, marketing or a related field.
• 3-5 years of relevant experience in communications/journalism, marketing/public relations, digital content, and/or social media.
• Demonstrated experience writing and editing content for digital audiences.
• Experience managing social media content and editorial calendars.
• Exceptional writing skills in a variety of media.
• Experience with website content management systems and digital publishing.
• Photography and videography skills.
• Strong visual storytelling and design skills.
• Demonstrated experience in social media and contemporary media platforms.
• Experience creating visual content using graphic design tools such as Adobe Creative Cloud, Canva, or similar platforms.
• Strong organizational skills and the ability to manage multiple projects, priorities, and deadlines.
• Strong time management skills.
• Ability to work independently and as part of a team.

Requirements

• Degree in marketing, communications, public relations, or similar discipline (preferred).
• Experience developing content for higher education, healthcare, science, or other related subject areas (preferred).
• Experience with SEO, AEO, keyword research, and/or search-focused content strategy (preferred).
• Experience using web analytics and social media analytics to evaluate content performance (preferred).
• Familiarity with accessibility standards and best practices for digital content (preferred).
• Understanding of higher education recruitment and the prospective-student journey (preferred).
• Ability to interview sources and develop stories from conversations and research (preferred).
• Familiarity with WordPress or another CMS, Google Analytics, and social media management platforms (preferred).

Benefits

• Minimum salary: $61,200.00
• Midpoint salary: $76,500.00
• Maximum salary: $91,800.00
• Salary is based on related experience, expertise, and internal equity; generally, new hires can expect pay between the minimum and midpoint of the range.