[Hiring] Industry Principal @AppFolio Inc

Role Description

The Industry Principal will lead key client and association relationships, shape industry-specific go-to-market (GTM) strategies, and represent AppFolio as a thought leader in Real Estate Performance Management (RPM). They partner with Sales, Product, and Marketing to turn deep industry insight into growth, with a high degree of independence and accountability for business outcomes.

• Own initiatives from strategy through execution, driving results in ambiguous, fast-moving situations without day-to-day direction.
• Represent AppFolio at industry associations, forums, and events through panels, speaking engagements, webinars, and written content.
• Cultivate relationships with key clients and associations, including senior executives, and grow engagement and AppFolio advocacy.

Qualifications

• Deep knowledge of the industry’s trends, competitive landscape, and best practices.
• Significant experience building and sustaining external relationships with clients, associations, and executives.
• Ability to deliver compelling presentations and communicate clearly at every level of an organization.
• Self-directed, with sound judgment and a track record of delivering high-impact results with minimal oversight.

Requirements

• Deep industry expertise with significant experience developing external relationships.
• Experience leading, through influence, large and complex sales and client engagement efforts.
• Proven ability to drive alignment across Sales, Product, and Marketing and to lead cross-functional initiatives.
• Willingness to travel 50% to 75%.

Benefits

• The compensation that we reasonably expect to pay for this role is: $184,000.00 - $230,000.00 base pay.
• The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
• Regular full-time employees are eligible for benefits.

Company Description

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business.

• We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards.
• We partner with you to realize your potential by investing in you from the start.
• We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless.
• We excel at hybrid work by fostering an environment that feels flexible, personal and connected.