[Hiring] Channel Manager - SAP Alliance @Apptad, Inc.

Role Description

We are seeking an experienced Channel Manager - SAP Alliance to own and grow our strategic partnership with SAP. This role is responsible for:

• Strengthening our relationship with SAP leadership and field teams
• Maintaining SAP Partner status
• Driving new customer acquisition through the SAP ecosystem

The Channel Manager will act as the primary liaison with SAP, aligning go-to-market strategies, enabling joint sales motions, and identifying opportunities to expand our footprint with net new SAP customers. Success in this role requires:

• Strong relationship management
• Deep knowledge of the SAP partner ecosystem
• The ability to translate alliance strategy into measurable revenue growth

Qualifications

• 10+ years of experience in channel partnerships, alliances, or business development
• Proven experience managing SAP partnerships or working within the SAP ecosystem
• Demonstrated success in co-selling with SAP or other enterprise software vendors
• Strong understanding of SAP solutions (e.g., S/4HANA, SAP Cloud, SAP Business Technology Platform)
• Experience driving partner-led revenue and pipeline growth
• Excellent relationship-building and executive communication skills

Requirements

• Own and manage the overall SAP partner relationship, including engagement with SAP regional leadership, partner managers, and sales teams
• Develop and execute a joint business plan with SAP aligned to revenue growth, market expansion, and strategic initiatives
• Ensure compliance with SAP partner requirements to maintain and strengthen Partner status
• Represent the company in SAP partner programs, advisory councils, and strategic initiatives
• Drive net new customer acquisition through SAP referrals, co-selling motions, and joint campaigns
• Build and manage a joint sales pipeline with SAP field teams
• Identify and develop opportunities with SAP account executives for new implementations, transformations, and services engagements
• Collaborate with sales leadership to increase win rates for SAP-related deals
• Develop joint go-to-market strategies with SAP including campaigns, webinars, and events
• Coordinate with marketing to promote SAP-focused offerings and thought leadership
• Enable internal sales teams with SAP messaging, positioning, and partner resources
• Ensure internal teams meet SAP certification, competency, and program requirements
• Track partner performance metrics including pipeline, bookings, certifications, and partner scorecards
• Communicate SAP program updates, incentives, and strategic priorities to internal stakeholders
• Build and maintain strong executive-level relationships within SAP
• Facilitate executive briefings, joint account planning sessions, and quarterly business reviews
• Serve as the internal champion for the SAP alliance, ensuring alignment across sales, delivery, and marketing

Benefits

• Maintenance and advancement of SAP Partner status
• Growth in SAP-influenced pipeline and revenue
• Win rate on net new SAP customers
• Number of joint opportunities and co-sell engagements with SAP
• Expansion of strategic SAP relationships and programs

Company Description