[Hiring] AI Creative Production Manager @Empower Pharmacy

Role Description

This role exists to build Empower’s AI-powered creative production engine at scale, from scratch, end to end. The AI Creative Production Manager owns the full creative pipeline: from initial concept and storyboard through AI-assisted production and final delivery across paid, organic, and educational channels. This is a hands-on production role. You will use the most current generative AI tools to produce static ads, dynamic creatives, short-form and long-form video, and educational content that drives patient and provider acquisition. You will serve as the production backbone for the Campaign team, Performance Marketing team, and Marketing Innovation team compressing time-to-launch, scaling creative output, and ensuring every asset is built to perform.

Responsibilities

• Creative Ideation and Production at Scale
  • Own the full creative production pipeline from concept to completion.
  • Translate campaign briefs into structured creative concepts and visual storyboards.
  • Execute at scale using generative AI to produce various content types.
  • Build and maintain a structured asset library with versioning and testing.
• Compliance Execution
  • Apply FDA, FTC, and HIPAA advertising guidelines to every creative asset.
  • Work within pre-cleared templates to maintain compliance.
• Format Adaptation
  • Rapidly reformat master creative assets for each platform’s native conventions.
• Video and Educational Content Production
  • Own end-to-end AI video production from script through final export.
  • Produce educational content at scale using AI tools.
  • Ensure all educational content meets accuracy standards and compliance requirements.
• Content Scaling
  • Develop and maintain repeatable production systems for educational and long-form content.
  • Build modular content frameworks for various audience segments.
• Performance Optimization
  • Execute structured A/B and multivariate tests.
  • Monitor real-time performance signals and use AI-assisted analytics tools.
  • Maintain a creative performance dashboard and share regular performance summaries.
• Cross-Functional Execution
  • Serve as the primary creative production resource for multiple teams.
  • Communicate creative status and blockers clearly to stakeholders.
  • Operate the AI creative tech stack with rigor.

Qualifications

• Comprehensive, hands-on proficiency across the current AI creative toolset.
• Creative concept and storyboarding fluency.
• Working knowledge of performance marketing fundamentals.
• Familiarity with healthcare advertising compliance requirements.
• Ability to manage multiple concurrent campaigns and asset requests.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent demonstrated experience.
• A portfolio of AI-generated creative work is a hard requirement.
• 3+ years in performance creative, paid media, or growth marketing.
• Proven ability to execute paid creative programs with measurable impact.
• Experience producing compliant creative within a regulated industry is a strong plus.

Key Competencies

• Customer Focus: Builds trust through customer-centric solutions.
• Strategic AI: Guides responsible AI adoption and adaptation.
• Optimizes Work Processes: Drives efficiency with continuous improvement.
• Collaborates: Partners effectively to achieve shared goals.
• Resourcefulness: Secures and deploys resources efficiently.
• Manages Complexity: Simplifies and solves complex challenges.
• Ensures Accountability: Delivers on commitments with integrity.
• Situational Adaptability: Adjusts approach to shifting conditions.
• Communicates Effectively: Tailors messages to diverse audiences.

Values

• People: Empowering people defines who we are.
• Quality: Excellence in every product, every time.
• Service: Serving others is our highest purpose.
• Innovation: Advancing care through technology and discovery.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Paid time off.
• 401(k) matching.
• Wellness perks.
• IV therapy and compounded medications.

Physical Requirements

• Required to talk and hear.
• Often required to remain in a stationary position for a significant amount of the workday.
• Frequently use hands and fingers to handle or feel to access information.
• Regularly required to move about the office and corporate campus.
• Regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.