[Hiring] Tech Ops Lead — CRM, Automation & Service Delivery Systems @NEW ERA Digital Marketing

Role Description

NEW ERA Digital Marketing works only with painting contractors. One painter per service area. We have generated millions in named, tracked revenue for 50+ painting companies across the U.S. Our promise to those painters is aggressive: $100K in 90 days, or the painter does not pay. That promise only works when the system behind it works.

• Lead capture
• CRM
• Lead routing
• Automations
• Appointment booking
• Dashboards
• Reporting
• SOPs
• Client onboarding
• Internal handoffs

This is an individual contributor role to start. Not a VA role. Not a COO seat. Not a strategy chair. Not a people-management role on day one. You own the systems first. You prove reliability. Then the role grows.

The Mission

• Make NEW ERA scalable without everything depending on the founder.
• Leads get captured, routed, followed up, tracked, and reported.
• Clients get onboarded fast.
• SOPs hold.
• Automations do not break silently.
• Dashboards show the truth.
• AI does the boring work where it improves speed, accuracy, or visibility.

You are the person who makes that real.

Qualifications

• You have owned or worked on a CRM inside a marketing agency or lead-gen business.
• You can explain pipelines, triggers, tags, dashboards, and failure points in plain English.
• You have built and maintained automations in GHL, Zapier, or related tools.
• You know how you monitor them.
• You know what you do when they break.
• You think in systems.
• You document.
• You move on problems before they become problems.
• You say, “this is broken,” without being asked.
• You use AI to do more in less time: SOPs, summaries, QA, reporting, documentation, internal analysis.
• You do not need a team underneath you to make progress.

Requirements

• Generalist VAs looking for the next gig.
• Strategists who do not want to touch the CRM.
• People who answer “what do you want me to do?” instead of identifying what needs doing.
• Anyone who calls themselves a “GHL expert” but cannot describe the last automation they shipped and how they tested it.
• People with no process for monitoring automations after they go live.
• People expecting a COO title or a department to manage from day one.

Benefits

• You will not be handed chaos and told to figure it out.
• You get access to the stack, context from the founder, documentation, and the tools needed to build the system properly.
• That can include:
• GoHighLevel / CRM access
• Zapier access
• ClickUp access
• Google Workspace access
• ChatGPT / Claude access
• Loom access
• Dashboards and reporting tools
• VS Code or technical tools if needed
• Documentation, SOP, and workflow resources
• If you prove systems ownership, we will invest in the resources needed to help you build better infrastructure.

Company Description

We are building the company painters call when they are serious about growth. Not another marketing agency. The most trusted growth partner in the industry. Not because we say so. Because the systems, service delivery, reporting, and client results prove it.

• That requires infrastructure that does not break as we scale.
• CRM.
• Automations.
• SOPs.
• Dashboards.
• Lead routing.
• Reporting.
• Client onboarding.
• Internal QA.
• AI-assisted workflows.

Every piece has to hold. You help build it.