[Hiring] Strategic Events Manager @Abnormal

Role Description

Abnormal is growing fast, and the way we show up in the world has to keep pace. Our Strategic Events are where our story stops being a pitch and starts being an experience — where CISOs and practitioners walk in curious and walk out convinced. This role owns event execution and delivery across the APAC Strategic Events program — major third-party events, flagship first-party events, and high-profile executive programs — with support from the wider international team.

As Strategic Events Manager, you'll play a central role in shaping our regional events strategy and decision-making, bringing local expertise on how events should land with a local-first approach, and sharp insight into the must-attend industry events across APAC. You'll operate independently on the day-to-day, while partnering closely with sales leadership, regional revenue marketing, sales engineering, channel team managers, and a wide range of other stakeholders to get there.

We're looking for someone who brings new ideas, critical thinking, and the judgement to drive strategic events that move pipeline forward. You're as comfortable owning execution on the ground as you are shaping the plan behind it, and you bring the same rigour to post-event analysis — turning results into clear, data-backed recommendations that sharpen the program year on year.

This is an individual-contributor role: no direct reports, but full accountability for a regional portfolio, a real budget, and the standards that go with it — the autonomy to run your own show, backed by a team when it matters most. If that sounds like your kind of ownership, we'd love to hear from you!

Qualifications

• 4–7 years' experience in B2B strategic events, ideally within technology, SaaS, cybersecurity or enterprise software.
• A demonstrated track record of owning event strategy and budget for multiple regions.
• Strong program management skills.
• Experience managing across multiple time zones.
• Significant budget, vendor and contract management experience.
• Experience partnering with regional Sales leadership.
• Comfortable presenting regional event results, ROI and forecasts to senior stakeholders.
• Willingness to travel roughly 40–50% across APAC, with some EMEA and AMER travel.
• Cybersecurity or enterprise software experience is a plus.

Requirements

• Manage all event logistics end to end.
• Manage venues, exhibition requirements, staff schedules, booth logistics, catering, AV, shipping, accommodation, signage and meeting-space requirements.
• Source and manage agencies, venues, production partners and suppliers.
• Build run-of-shows, timelines and contingency plans across multiple concurrent events.
• Coordinate invitation strategy, registration, attendee communications and internal promotion.
• Support the APAC strategic event mapping and calendar planning.
• Help decide which events are worth the budget.
• Understand target accounts, ICP and GTM priorities for each market.
• Partner with various teams across regions and time zones.
• Develop and maintain regional partner and tech-alliance event engagement.
• Manage event budgets to ensure we stay within budget.
• Lead on-site execution for flagship regional events.
• Own lead capture, CRM hygiene and pipeline forecasting tied to event performance.
• Build repeatable regional playbooks and share best practices.
• Run post-event retrospectives and apply lessons learned.

Benefits

• Autonomy to run your own show.
• Support from a wider international team.
• Opportunity to shape regional events strategy.

Company Description

Abnormal is a fast-growing company focused on delivering impactful strategic events that resonate with industry leaders and practitioners.