[Hiring] Senior CMS Manager @robusta

Role Description

We are seeking an experienced Senior CMS Manager with strong expertise in Adobe Experience Manager (AEM) to lead end-to-end digital content operations across enterprise websites and digital platforms. This role combines hands-on AEM authoring experience with operational leadership, governance, publishing management, stakeholder coordination, and team mentorship.

Role Responsibilities

• Content Operations Leadership
  • Own day-to-day content operations across AEM-managed websites and digital platforms.
  • Plan, prioritize, and oversee content publishing activities across multiple markets, brands, and languages.
  • Manage content delivery timelines and coordinate publishing schedules with cross-functional teams.
• Authoring Standards & Governance
  • Define and maintain authoring standards, content governance processes, and editorial workflows.
  • Establish best practices for:
    • Component usage
    • Template structure
    • Content consistency
    • Metadata standards
    • Publishing approvals
    • Version control
  • Ensure adherence to brand guidelines and content quality standards.
• Hands-On AEM Authoring
  • Create, edit, manage, and publish content using Adobe Experience Manager (AEM) Sites.
  • Configure and manage:
    • Pages
    • Components
    • Editable Templates
    • Content Fragments
    • Experience Fragments
    • Content Policies
  • Support business users and content teams with authoring guidance and troubleshooting.
• Multi-Site & Multilingual Management
  • Manage multi-site content operations using AEM Multi Site Manager (MSM).
  • Oversee:
    • Live Copies
    • Language Copies
    • Rollouts
    • Inheritance Management
  • Coordinate localization and translation workflows across regional and multilingual sites, including RTL content support.
• Digital Asset Management (DAM)
  • Manage digital assets within AEM Assets (DAM).
  • Oversee:
    • Asset uploads
    • Metadata tagging
    • Folder structures
    • Renditions
    • Asset governance
  • Ensure asset consistency, organization, and optimization across digital channels.
• Workflow & Publishing Management
  • Manage AEM workflows for:
    • Content review
    • Approval processes
    • Scheduling
    • Replication
    • Publishing
  • Coordinate release cycles with development, QA, and business stakeholders.
  • Monitor publishing health and resolve replication or rendering issues.
• Quality Assurance & UAT
  • Lead content quality assurance before go-live.
  • Review pages for:
    • Content accuracy
    • Brand compliance
    • Accessibility
    • SEO readiness
    • Responsive rendering
    • Broken links
  • Coordinate User Acceptance Testing (UAT) for new components, templates, and platform enhancements.
• Team Leadership & Mentoring
  • Mentor junior content authors and CMS specialists.
  • Conduct onboarding and training sessions for AEM authoring and publishing workflows.
  • Review content work and provide constructive feedback and process guidance.
• Stakeholder Coordination
  • Act as the primary point of contact between marketing, product, design, development, QA, and content teams.
  • Translate business requirements into scalable content authoring and publishing plans.
  • Facilitate communication and alignment across multiple stakeholders and workstreams.
• SEO & Accessibility Oversight
  • Ensure all published content follows SEO best practices, including:
    • Metadata optimization
    • URL structures
    • Structured data
    • Internal linking
  • Ensure compliance with WCAG 2.1 AA accessibility standards across all digital content.
• Performance & Analytics
  • Monitor content performance using tools such as Adobe Analytics or Google Analytics.
  • Analyze engagement and content effectiveness metrics.
  • Recommend content improvements based on analytics insights and user behavior.
• Issue Resolution & Support
  • Troubleshoot authoring, rendering, workflow, and replication issues in AEM.
  • Coordinate with development teams to resolve component or template defects.
  • Track and manage issues through JIRA, ServiceNow, or similar platforms.
• Continuous Improvement
  • Identify opportunities to improve authoring efficiency, governance, and publishing workflows.
  • Drive process optimization and operational scalability.
  • Stay current with Adobe Experience Cloud updates, AEM enhancements, and digital content best practices.

Qualifications

• 6+ years of experience in web content management and digital publishing.
• 4+ years of hands-on experience with Adobe Experience Manager (AEM) Sites and Assets.
• 2+ years in a senior, lead, or managerial role overseeing content operations or content teams.
• Proven experience managing enterprise content across multi-site, multi-market, and multilingual environments.
• Experience working in Agile/Scrum environments and collaborating with cross-functional teams.

Requirements

• AEM Platform Expertise
  • Strong hands-on experience with:
    • AEM Sites authoring
    • Components and dialogs
    • Editable Templates
    • Content Policies
    • Content Fragments
    • Experience Fragments
  • Strong experience with AEM Assets (DAM), including:
    • Asset uploads
    • Metadata management
    • Renditions
    • Folder governance
  • Experience using AEM Multi Site Manager (MSM):
    • Live Copies
    • Rollouts
    • Language Copies
    • Inheritance management
  • Experience managing AEM workflows for approvals, replication, and scheduling.
  • Familiarity with AEM as a Cloud Service is strongly preferred.
• Content Strategy & Governance
  • Experience defining:
    • Authoring standards
    • Editorial workflows
    • Style guides
    • Governance models
    • Component usage guidelines
  • Experience managing:
    • Editorial calendars
    • Release planning
    • Content prioritization
    • Translation coordination
  • Experience supporting multilingual and RTL content operations.
• Technical Foundation
  • Working knowledge of HTML and CSS for content troubleshooting and formatting.
  • Understanding of:
    • SEO fundamentals
    • Structured metadata
    • URL hierarchy
    • On-page optimization
  • Understanding of WCAG 2.1 AA accessibility standards.
  • Familiarity with image and media optimization for web delivery.
• Tools & Collaboration
  • Experience with:
    • JIRA
    • ServiceNow
    • Confluence
    • SharePoint
    • Similar workflow/documentation tools
  • Familiarity with Adobe Analytics or Google Analytics.
  • Strong communication and stakeholder management capabilities.

Nice to Have

• Adobe Certified Professional or Expert — AEM Sites Business Practitioner.
• Experience with:
  • Adobe Target
  • Tealium
  • Personalization workflows
• Experience with Product Information Management (PIM) systems.
• Familiarity with:
  • Sitecore
  • Optimizely
  • Contentful
  • Storyblok
• Understanding of Headless CMS architectures and AEM Content Services.
• Background in digital marketing, UX, or web design.
• Arabic language reading ability for RTL content QA.

Soft Skills

• Strong leadership and mentoring abilities.
• Excellent communication and stakeholder management skills.
• High attention to detail and commitment to content quality.
• Ability to manage multiple priorities and parallel workstreams.
• Strong analytical and problem-solving mindset.
• Proactive approach to process improvement and operational efficiency.

Education

• Bachelor’s degree in Communications, Marketing, Information Technology, Computer Science, or a related field — or equivalent practical experience.