[Hiring] Regional Leasing Specialist @Asset Living

Role Description

The Regional Leasing Specialist is responsible for overseeing all aspects of leasing, marketing, and training at the property for a portfolio of student housing communities. The role involves close collaboration with the Corporate Operational team, Marketing team, Community Manager, and staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. The Regional Leasing Specialist is responsible for effectively leading the leasing team and accomplishing effective leasing, marketing, and positive resident relations.

Qualifications

• High School Diploma or equivalent; bachelor’s degree preferred or one year of experience in the student housing industry
• Ability to understand and perform all on-site software functions; basic computer skills required
• Prior experience managing social media and digital marketing campaigns strongly preferred
• Creative design experience and proficiency in Canva or Adobe suites strongly preferred
• Basic knowledge of Fair Housing Laws and OSHA requirements

Requirements

• Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures are met, leases are signed/documented, and reporting systems are accurate and up to date
• Audit lease files to ensure adherence to policies and procedures
• Deal with resident complaints, concerns, and requests to ensure resident satisfaction
• Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
• Effectively show, lease, and move in prospective residents
• Develop new relationships and strengthen existing relationships with business contacts and vendors
• Identify potential Company customers utilizing market and demographic data as well as industry knowledge
• Mentor community team members on leasing and marketing skills and concepts
• Model effective leasing and customer service techniques and communicate expectations to site team members
• Maintain a solid awareness of company and regional performance and make decisions that will have a positive effect on performance
• Keep abreast of relevant industry topics to incorporate them into planning and decision-making
• Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market
• Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives
• Seek out and utilize available internal and external resources to meet goals and objectives
• Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
• Communicate regularly with Senior Vice President, Marketing team, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions
• Develop marketing communication materials targeting market niches
• Monitor and implement all social media and online presence, including all campaigns being used
• Assist in developing an annual marketing plan and marketing budget
• Implement all marketing efforts and outreach, developing campaigns and assisting with design to generate traffic
• Monitor leasing/renewal progress, focusing on areas needing additional support
• Supervise the planning, preparation, and implementation of leasing and renewal events
• Maintain thorough product knowledge of the property and competition as well as market conditions; complete weekly market survey report
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy
• Assist the Community Manager in using consistent techniques and company directives to hire, train, coach, and develop on-site staff
• Assist the Community Manager in ensuring staff effectiveness through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
• Promote harmony and quality job performance of staff through support and effective leadership
• Ensure staff compliance and consistency with Company policies and procedures
• Assist with supervision of all business functions related to operations
• Conduct on-site training remotely and or during each site visit consisting of individual one on one trainings and complete staff training
• Conduct outreach efforts with the team and showcase how to effectively outreach
• Conduct follow-ups with team members and train them on how to follow up effectively
• Host training with leasing and marketing teams on social media branding guidelines and platforms
• Review outreach calendar with LM and GM and train them on how to maximize daily outreach by enforcing fundamental marketing principles and ensuring they are doing the basics daily
• Provide training content to enhance our Sharepoint resources to grow our training platforms
• This position entails travel, estimated at 80% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Company Description