[Hiring] Publicist @PR by the Book

Role Description

This is a remote position.

Our ideal candidate:

• Has been a book publicist for several years and LOVES it!
• Has a burning passion for landing authors on top-tier press outlets and loves working with a team.
• Has leadership qualities and is looking for growth with a successful boutique agency.
• Is someone with passion for a job well done; who wants to be part of a caring work family for the long term.
• Is ready to oversee authors and lead team members in a thriving family-owned business in the ever-changing book world.
• Is a problem solver, confident, enthusiastic, ambitious, engaging, intelligent, and results-oriented.
• Is an A-player with high integrity and impeccable ethics.
• Believes in themselves and their ability to contribute and is laser-focused on achieving every day.
• Has exceptional relationship and communication skills that allow them to influence people.
• Values working from home, a flexible schedule, and working with a team of committed professionals.

A book publicist develops and executes PR/media campaigns for publishing houses, traditionally, hybrid, and self-published authors. The position includes:

• Writing press materials.
• Executing and overseeing media relations campaigns (to include landing mid to top-tier media exposure).
• Strategy design and author branding consulting.
• Supporting our digital team as needed, with a focus on influencer outreach and digital marketing campaigns.

Qualifications

• Self-starter with initiative and literary creativity.
• 5+ years of book PR campaign management and execution.
• Influencer outreach and digital marketing experience.
• Proactive problem solver that is solutions-oriented.
• Book lover.
• Positive attitude/team player.
• Understanding of Muck Rack media database a plus.
• Excellent communication skills.
• Independently manages workflow.
• Creative writer.
• Strong social media skills.
• Ability to work independently from a home office.
• Experience using AI as a tool for research, brainstorming, and ideation.

Responsibilities

• Lead and manage media relations campaign execution and client communication.
• Pitch and secure traditional media placements, podcast features, and online media coverage and manage media requests.
• Create compelling press packs, expert pages, sample media questions, and media pitches.
• Identify opportunities for contributed articles and creative placements for clients.
• Develop, identify, and maintain relationships with the media.
• Research media, newsworthy topics/events, and angles/pitches online.
• Work closely with our Director of Publicity to craft and execute PR campaigns.
• Maintain communication with team and clients via Zoom, phone, and email for monthly updates and goal setting.
• Review campaign results and analytics with clients.
• Help authors create consistent branding as needed.
• Assist the digital team with influencer outreach and digital marketing as needed.

Preferred Tech Applications Experience

• High Speed Internet Connection (3mb down and 1mb up).
• Google Workspace (Gmail, Google docs, Google Sheets).
• Slack.
• Canva.
• CRM and database software.
• MuckRack.
• NetGalley.
• Mac basic skills.

Salary

$55,000-$65,000/year

Applicants must reside in a U.S. state where PR by the Book is authorized to employ. At this time, we are unable to hire employees residing in California, Washington, Colorado, or Oregon.