[Hiring] Senior Publicist @PR by the Book

Role Description

This is a remote position. Love books? Love publicity? Love getting an author the right media opportunity at exactly the right time? This is a role for someone who already knows the fundamentals of book publicity and is ready to operate with a high degree of independence. You’ll develop campaign strategy, create compelling media angles, pitch national and regional media, continue to build relationships with journalists and producers, lead client conversations, and work closely with our publicity leadership to develop smart, creative campaigns. You’ll also have opportunities to mentor and support other publicists as you grow with the company.

What You'll Do

• Campaign Strategy & Execution
  • Develop and execute strategic media relations campaigns for authors and experts through creative, timely, and newsworthy media angles.
  • Identify target media, reporters, podcasts, broadcast opportunities, contributed content opportunities, and other relevant outlets.
  • Write and customize compelling media pitches.
  • Pitch and secure earned media opportunities, including national, regional, print, online, podcast, radio, and television outlets.
  • Respond to and manage incoming media requests professionally and efficiently.
  • Research current events, news cycles, trends, seasonal opportunities, and other timely hooks that can support client campaigns.
  • Build and maintain relationships with journalists, producers, editors, and other media contacts.
• Client Management
  • Ensure the client that you understand their book and are their cheerleader to the media.
  • Serve as a primary point of contact for assigned clients.
  • Lead monthly client meetings and provide clear campaign updates, recommendations, and next steps.
  • Guide authors through the publicity process and maximize media opportunities.
  • Set realistic expectations and communicate proactively when campaign strategy needs to shift.
  • Help clients develop a consistent and compelling public-facing brand.
  • Handle client challenges thoughtfully and professionally.
• Team & Leadership
  • Collaborate closely with the Director of Publicity on campaign strategy and execution, forming a productive working relationship.
  • Share ideas, media opportunities, and industry knowledge with the team.
  • Provide guidance and mentorship to less-experienced publicists as appropriate.
  • Contribute to improving team processes, campaign strategy, and best practices.
  • Bring a senior-level perspective to problem-solving and campaign decisions, with a positive attitude.

Qualifications

• A positive “can do” attitude that works productively and positively with the existing team.
• 5+ years of relevant publicity experience, including demonstrated independent campaign leadership.
• Demonstrated experience independently managing publicity campaigns from strategy through execution.
• Experience pitching media and securing earned media coverage.
• Strong writing and editing skills.
• Excellent verbal and written communication skills.
• Strong understanding of how news media works and what makes a story pitchable.
• Ability to manage multiple clients (a minimum of 6-7 at a time) and competing deadlines without losing the details.
• Strong organizational skills and follow-through.
• Ability to work independently in a fully remote environment.
• A genuine interest in books, authors, publishing, and media.
• A proactive, solutions-oriented approach to problems.
• High professional standards and strong judgment.
• Existing relationships with national, regional, or top-tier media.
• Experience securing television, radio, podcast, print, and/or major online media.
• Experience with expert positioning and thought-leadership campaigns.
• Familiarity with Muck Rack or similar media databases.

Benefits

• Fully remote work with a flexible schedule.
• Two weeks of paid vacation/PTO to use throughout the year.
• One full week of paid sick leave.
• Paid holiday week between Christmas and New Year's.
• 8 paid holidays throughout the year.
• Half-day Fridays each summer so you can kick off the weekend a little early.
• $150/month health insurance stipend for employees who carry qualifying Marketplace health insurance.
• 401(k) participation to help you plan for the future.
• Year-end profit-sharing bonus when company performance allows—we want our team to share in the success they help create.
• $20/month mobile phone allowance.
• Company-provided MacBook for your work.
• A supportive, collaborative team that actually knows each other despite working remotely.

Compensation Package

$65,000-$75,000/year base salary, plus quarterly performance bonuses and year-end profit sharing. Applicants must reside in a U.S. state where PR by the Book is authorized to employ. At this time, we are unable to hire employees residing in California, Washington, Colorado, or Oregon.