[Hiring] Media Search Analyst @TELUS Digital

Role Description

In this role, you will evaluate how well media search results align with real user intent across multiple search modalities. Your analytical judgment determines whether AI systems understand not just what people search for, but why they search, and whether the results truly serve their cultural and entertainment context.

• Parse complex media intent queries across streaming platforms, music catalogs, and application ecosystems understanding that the same search term carries different meaning across regions and age groups.
• Validate multilingual asset metadata and cross-attribute search parameters (release dates, artist affiliations, regional availability, cultural context).
• Evaluate search result relevance against detailed evaluation frameworks that account for local market nuance, regional preferences, and cultural interpretation.
• Apply structured reasoning to edge cases where metadata conflicts or cultural context shifts meaning.
• Provide detailed assessment feedback that trains media search algorithms to better reflect local culture and user intent.

Qualifications

• An active Apple ID/account and having an Apple device (iPhone, iPad, Mac, or MacBook).
• Professional fluency in English (native or near-native proficiency required).
• Residency in the United States for the last year consecutively.
• Deep familiarity with local entertainment, music, streaming, and digital media culture.
• Structured analytical thinking and comfort with complex multi-attribute evaluation frameworks.
• Flexibility to work on varied task types.
• Bachelor's degree in a technical, analytical, or humanities discipline (preferred).
• Experience in data analysis, project management, media localization, content curation, or cultural research (strongly valued).
• Reliable computer with stable broadband internet connection.

Requirements

• Complete your contributor profile and submit a brief background overview.
• Verify your identity through our secure identity verification process.
• Review the open-book study guide and evaluation framework (provided in your welcome materials).
• Complete an open-book qualification assessment at your own pace within the time given.
• Receive your project assignment and access credentials.

Benefits

• Complete autonomy: Structure your contributions around your existing professional or academic schedule without predetermined hours or shift requirements.
• Fully remote environment: Work from anywhere with stable internet, using only standard equipment.
• Structured guidelines and resources: Access to detailed evaluation frameworks, media reference materials, and practical examples from day one.
• Dedicated support: Direct access to response channels for evaluation clarifications, technical issues, or administrative needs.
• Your cultural expertise is the qualification: Deep immersion in your local media landscape is the expertise this role depends on.

Company Description

TELUS Digital is at the forefront of creating and enhancing the world's data to enable better AI via human intelligence. Our solutions improve AI systems in multiple applications, such as advanced smart products, improved search results, expanded speech recognition, more human-like bot interactions, and more.

• Join our global AI Community of 1 million+ annotators and linguists in helping companies in testing and improving machine learning models.
• Our flexible freelance opportunities allow you to work at your own pace and from the comfort of your own home.