[Hiring] Manager - Commercial Strategy @Wm Bolthouse Farms Inc

Role Description

This is a unique opportunity to operate with a general management mindset, sitting at the intersection of Sales, Marketing, Innovation, Revenue Management, Supply Chain, and our retail customers to help shape how and where we grow the business. As a Manager of Commercial Strategy, you will translate consumer, category, customer, and business insights into action—setting customer strategy, shaping go-to-market plans, leading channel-driven product initiatives, and identifying opportunities to improve sales and profitability. You will bring the voice of the customer upstream to influence brand and innovation strategies, while partnering cross-functionally to optimize assortment, price-pack architecture, promotion, and retail execution. With broad exposure across the commercial organization, you will lead high-impact initiatives and help determine where we play, how we win, and how we create value for our customers, consumers, and business.

Job Duties

• Customer Strategy: Set clear focus and lead strategic planning to maximize commercial opportunities and partnership with key customers.
• Channel-Driven Product Strategy: Lead cross-functional initiatives to deliver product and pack solutions tailored to unique needs of priority channels.
• Go-to-Market Strategy: Utilize category insights to address G2M strategy and improve sales and profitability across assigned retailers and channels.
• Analytics & Insights: Leverage syndicated data (e.g., Nielsen, IRI, Circana), shopper insights, and internal performance metrics to identify trends, gaps, and growth opportunities.
• Cross-Functional Partnership: Work closely with Sales, Marketing, Revenue Management, and Supply Chain to align category strategies with overall business unit goals – inclusive of assortment optimization, price pack architecture, and promotional strategy execution.
• Business Planning: Support annual joint business planning with customers by delivering category growth stories, shopper insights, and innovation opportunities.
• Customer-Led Brand Strategy: Bring customer and channel insights upstream to influence brand and innovation strategies and strengthen retail execution.
• Business Insights & Tools: Maintain reporting tools ensuring up-to-date information is available to all sales and management personnel.
• Provides ongoing trend analysis of customer data (business performance and drivers) to seize value-creating opportunities regarding new distribution, promotional effectiveness, trends, and competitive activity; works with Sales to take corrective action as necessary.
• Planning and Execution: Along with National Sales Directors and Category Management, develop strategies for joint business planning, category reviews, and new item presentations.
• Provides input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
• Help analyze and recommend action for go-to-market responses due to competition/channel activity.
• Performs other duties as apparent or assigned.

Qualifications

• CPG Category, consumer, & shopper knowledge.
• Extensive knowledge of category management principles and ability to apply to the Produce category.
• Strong communication skills (written and oral).
• Exceptional analytical and project management skills.
• Excellent presentation, consensus-building, and leadership abilities.
• Proven ability to work with cross-functional teams and influence others.
• Excellent time management, critical thinking, and problem-solving skills.
• Self-driven to achieve goals; high energy level is essential; strong, dedicated work ethic.
• Able to source, collect, and manipulate data to derive meaningful, actionable insights.
• Must be very proficient in Microsoft Office Applications, expert level in Excel and PowerPoint.
• Experience with building databases and mining syndicated data sources for insights (IRI/Nielsen).
• Travel: ~20% required for account calls and sales meetings.

Requirements

• Bachelor's degree.
• 4+ years Sales, Category Management, Revenue Management, Customer Development, or other relevant experience in the CPG industry (including 2+ years in Analytics).

Preferred Qualifications

• Produce category experience.
• Master’s Degree / MBA.

Benefits

• Medical, Dental & Vision.
• Group Life and AD&D.
• Voluntary Life and AD&D.
• Group Short & Long-Term Disability.
• 401(k).
• Paid Time Off.
• Flexible Spending Accounts.
• Employee Assistance Program.
• Gym Membership Discounts.

Equal Employment Opportunity

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.

Reasonable Accommodations

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [email protected].

Recruitment Agencies

Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.