[Hiring] HubSpot RevOps and GTM Systems Manager @Sonatafy Technology

Role Description

Sonatafy Technology is seeking a full-time HubSpot RevOps and GTM Systems Manager to architect, implement, and maintain the company's end-to-end revenue operations infrastructure using HubSpot as the system of record. This is a permanent, embedded systems architecture and ownership role that spans the full revenue lifecycle, from lead acquisition through closed won to retention and expansion.

The ideal candidate operates at the intersection of process design, platform mastery, and AI-powered automation, building systems that scale without adding headcount and maintaining those systems with the same rigor and discipline over time.

This person will own the architecture from day one and remain accountable for its performance, integrity, and ongoing evolution.

Key Responsibilities

• HubSpot Architecture and Revenue Operations
  • Architect and maintain the full HubSpot CRM environment across Marketing Hub, Sales Hub, and Service Hub as a unified revenue system.
  • Design and implement custom data models, including custom objects, properties, and associations.
  • Build and govern lifecycle stage definitions, lead status progressions, deal pipeline structures, and stage gate criteria.
  • Develop and maintain fit plus intent lead scoring frameworks.
  • Establish and enforce data governance standards.
  • Create and maintain comprehensive RevOps reporting dashboards.
  • Design and implement multi-touch attribution models.
  • Build custom reports and executive dashboards.
  • Conduct quarterly system audits.
  • Own the HubSpot change management process.
• GTM Automation and AI Enablement
  • Build production-grade automation workflows using HubSpot native tools.
  • Design CRM centered automation architectures.
  • Implement AI-assisted lead enrichment, scoring, routing, and outreach sequences.
  • Build and optimize advanced lead nurturing workflows.
  • Configure pipeline automation.
  • Design resilient, observable, and scalable automation patterns.
  • Perform regular health checks on all active automations.
  • Document all automations.
• Systems Integration and Platform Connectivity
  • Manage cross-platform data synchronization.
  • Build and maintain API based integrations.
  • Configure HubSpot's native advertising integrations.
  • Implement and manage GTM plus GA4 integrations.
  • Manage smart content personalization and SEO optimization.
  • Support the diagnostic assessment ecosystem.
  • Build data sync workflows.
  • Monitor all active integrations.
  • Deliver structured handoffs.
• Analytics, Reporting, and Performance Optimization
  • Produce weekly, monthly, and quarterly marketing and revenue operations performance reports.
  • Analyze the diagnostic assessment funnel end to end.
  • Track and report on podcast to pipeline metrics.
  • Monitor lead scoring model performance.
  • Conduct cohort analysis on leads.
  • Benchmark marketing and sales performance.
  • Document all reporting methodologies.

Qualifications

• 5+ years of hands-on experience across all major HubSpot hubs.
• Proven track record of designing and implementing end-to-end GTM systems.
• Deep experience building production-grade automation workflows.
• Demonstrated ability to design custom data models and governance frameworks.
• Experience building fit plus intent lead scoring frameworks.
• Strong proficiency with HubSpot's reporting and attribution tools.
• Hands-on experience with API based integrations.
• Working knowledge of GTM, GA4, and web analytics integration.
• Process first mindset with the ability to map revenue workflows.
• Strong documentation discipline.
• Excellent communication skills.

Preferred Qualifications

• Multiple HubSpot certifications across Marketing, Sales, Service, Revenue Operations.
• Experience serving as the sole RevOps or marketing operations owner.
• Experience in professional services, consulting, managed services, or technology outsourcing environments.
• Familiarity with outbound sales tooling ecosystems.
• Experience with AI-powered enrichment, classification, and routing tools.
• Familiarity with podcast to pipeline marketing strategies.
• Experience with data visualization tools.
• Familiarity with SQL or basic data querying.
• Track record of maintaining and iterating on complex automation ecosystems.