[Hiring] GTM Engineer @SalesPlaybook AG

Role Description

As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results.

• Project Delivery & Client Impact
  • Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
  • Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
  • Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.
• GTM-Engine Development
  • Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.
  • Integrate and optimize tools such as Clay, Teamfluence, Lemlist, or Instantly to ensure system scalability.
  • Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).
• Enablement & Process Ownership
  • Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.
  • Establish delivery standards and best practices to align client expectations with capacity and system complexity.
  • Mentor junior GTM engineers and working students to ensure skill development and process consistency.
• Strategic Contribution
  • Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.
  • Collaborate with leadership on service design, new offerings, and GTM methodology refinement.

Qualifications

• Proven experience delivering complex B2B automation or sales enablement projects.
• Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.
• Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations).
• Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.
• Strong project management skills and client-facing communication (English C1 & German C2).
• Analytical mindset with a focus on precision, repeatability, and measurable performance impact.

Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency.
• Working with a manageable number of focused clients (4-6 simultaneously).
• Positioning as a specialist expert in the B2B sales landscape.
• 90% remote work and fast decision-making processes.
• Performance-based compensation based on results.
• Professional development budget of up to 5,000 CHF annually.

Hiring Process

• Initial Conversation 30': Get to know each other and understand whether we are a fit.
• Deep Dive Conversation 60': We dive deep into your previous experience that relates to the job & how SalesPlaybook can be part of your future professional journey.
• Remote Task: We ask you to complete our remote task at home, so that we understand how you work on a challenging problem. It's followed up by a 15min Q+A.
• Offer & Get-To-Know the Team: Finally, you speak to our entire team, which has the final say on our end.
• Reference Checks & Signature: We typically do 2-3 thorough reference checks as a final step.