[Hiring] GTM Enablement Manager @Procurify

Role Description

As a GTM Enablement Manager, you will architect the systems, workflows, and intelligence that drive the performance and effectiveness of all GTM teams — including Sales, Customer Experience (CX), and Partnerships. Rather than treating enablement as a series of one-off trainings, you'll approach it as an interconnected system:

• Design onboarding programs, coaching frameworks, and playbooks that reinforce one another and compound in value over time.
• Reimagine how GTM teams manage, qualify, and convert inbound opportunities into real pipeline.
• Elevate outbound execution, customer engagement, and partner-facing motions through automation and AI.
• Champion how AI and automation can eliminate manual work and surface better insights.

If you see systems where others see silos, and you believe the best process is often the one you can automate away, you'll thrive here.

What you'll be working on:

• GTM Enablement, Systems & Coaching
  • Design onboarding and ramp programs as repeatable, scalable systems for new GTM hires across Sales, CX, and Partnerships.
  • Develop and deliver ongoing training, coaching, and skills development — increasingly augmented by AI-driven feedback, call intelligence, and automated coaching workflows.
  • Build and maintain playbooks, talk tracks, objection-handling guides, persona briefs, and situational frameworks as living, interconnected assets aligned to our multi-team GTM strategy.
  • Conduct call reviews, coaching sessions, and performance retros — leveraging AI conversation-intelligence tools to scale insights across GTM roles.
• Pipeline Support & Opportunity Management (Systems & Automation)
  • Partner with Growth, Marketing, Customer Success, and RevOps to build automated, intelligent systems for lead routing, opportunity management, and renewal orchestration.
  • Apply first-principles thinking to identify and remove friction in how GTM teams manage pipeline and drive renewals.
  • Monitor pipeline health and renewal performance as a connected system using data and automation.
• Collaboration & Cross-System Alignment
  • Partner with Marketing, RevOps, Product Marketing, Sales Leadership, CX Leadership, and Partnerships Leadership to align messaging, campaigns, processes, and readiness.
  • Ensure consistent, automated communication of product updates, market changes, and new GTM initiatives to all customer-facing teams.
  • Act as the voice of GTM teams in internal planning, advocating for scalable systems that serve all teams.

KPIs for Success

• Reduced ramp time and improved performance across all GTM roles through scalable, systemized enablement.
• Increased inbound conversion, qualified pipeline creation, and overall GTM execution quality — accelerated by AI and automation.
• Consistent adoption of enablement systems, playbooks, and tools across GTM functions.
• High cross-functional alignment and strong operational partnership with Marketing, RevOps, and Product Marketing.
• Improved pipeline contribution, follow-up discipline, and customer engagement across GTM.

Qualifications

• 3+ years in GTM enablement, Sales/CX/Partnerships leadership, or a coaching-focused go-to-market role.
• A systems thinker who sees how people, processes, tools, and data connect.
• A first-principles problem solver who questions assumptions and deconstructs complex processes.
• Genuine enthusiasm for AI and automation with a track record in using them to eliminate manual work.
• Deep understanding of full-funnel GTM motions across Sales, CX, and Partnerships teams.
• Proven ability to design and deliver effective onboarding, enablement, and coaching programs.
• Strong grasp of lead management, customer engagement processes, CRM tools (Salesforce, HubSpot), and GTM performance analytics.
• Excellent communication, facilitation, and cross-functional influence skills.
• Data-driven mindset with the ability to diagnose performance gaps and prioritize enablement impact.
• Passion for developing talent, improving systems, and building high-performing GTM teams.

Benefits

• Flexible working: Remote-first organization with flexible working hours.
• Responsible time off: Flexible approach to time off; trust in the team to take the time they need.
• Extended health benefits: Competitive health, vision, and dental package along with an Employee Assistance Program (EAP).
• Continuous Learning: Regular educational lunch and learns to help the team grow.
• Stock options: Opportunity to own a part of Procurify with a competitive stock program.
• Base Salary Range: $64,000 - $80,000 (dependent on experience).