[Hiring] GM, BetterSleep @BetterHelp
Mar 31, 2025 - BetterHelp is hiring a remote GM, BetterSleep. đź’¸ Salary: $325,000 - $400,000 base salary plus equity and bonuses. đź“ŤLocation: USA.
Role Description
BetterSleep, a sister company to BetterHelp, is looking for a General Manager to lead the organization and drive growth. As the General Manager, you will have full ownership of BetterSleep’s P&L and will oversee all aspects of the business, including:
- Product
- Marketing
- Revenue
- Growth
- Operations
You will be responsible for scaling BetterSleep and enhancing its impact on global users looking to improve their sleep quality and overall well-being.
The ideal candidate is a seasoned leader with deep experience in direct-to-consumer (D2C) businesses, particularly in customer acquisition and paid acquisition channels. You are an empathetic leader with a high EQ, capable of fostering a strong company culture while driving business results. You bring a growth mindset, exceptional leadership skills, and a data-driven approach to decision-making.
This role is for someone who thrives on ownership and is eager to take BetterSleep to the next level.
What will you do?
- Own and drive the strategic vision and overall business performance of BetterSleep, including full P&L responsibility.
- Develop and execute a comprehensive growth strategy, leveraging data-driven insights to optimize customer acquisition and retention.
- Oversee product development, ensuring that BetterSleep continues to innovate and meet the evolving needs of users.
- Lead and mentor cross-functional teams across Product, Engineering, Marketing, Revenue, and Operations, fostering a culture of high performance and collaboration.
- Build and optimize paid acquisition channels to efficiently scale user growth.
- Establish key performance indicators (KPIs) and use analytics to measure, evaluate, and drive business decisions.
- Identify and execute new market opportunities and expansion strategies.
- Develop and nurture a high-performing leadership team, providing guidance and ensuring alignment with business goals.
- Stay ahead of industry trends and competitive landscape to position BetterSleep as the market leader.
What will you NOT do?
- You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health.
- You will NOT be confined to your "job". We believe in nurturing employees’ interests and passions – even if some of them lie outside of your core responsibilities.
- You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
- You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
- You will NOT have to wonder why you’re doing the work you’re doing. Our day-to-day operations translate into people getting the help they need.
Requirements
- 15+ years of experience in a leadership role, with a proven track record of scaling D2C businesses.
- Deep experience with customer acquisition, paid acquisition channels, and data-driven growth strategies.
- Demonstrated ability to drive revenue, growth, and operational excellence.
- Exceptional leadership skills with the ability to inspire, mentor, and lead cross-functional teams.
- Strong analytical and strategic thinking skills, with a growth hacker mentality.
- High emotional intelligence (EQ) and ability to foster a positive company culture.
- Experience working in a fast-paced, high-growth environment.
- Passion for health and wellness, particularly in the sleep and well-being space, is a plus.
Benefits
- Competitive compensation
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- Holistic perks program (including free therapy, employee wellness, and more)
- Remote work with regular in-person bonding experiences sponsored by the company
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
Similar Remote Jobs
More jobs at BetterHelp
-
Data Analysis $170,000 - $200,000 plus performance bonus USAApr 02, 2025
-
Software Development $110,000 - $150,000 plus performance bonus USAApr 02, 2025
-
Data Analysis $170,000 - $200,000 USAApr 02, 2025
More All Others jobs
-
All others unspecified USAApr 02, 2025 -
All others competitive salary in usd PhilippinesApr 02, 2025
-
All others $190,800 - $267,100 usd USA, CanadaApr 02, 2025
More jobs in USA
-
All others unspecified USAApr 02, 2025
-
All others $190,800 - $267,100 usd USA, CanadaApr 02, 2025
Kickstart Your Job Search
Unlock 54,657 additional remote jobs, advanced search & email notifications
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
$325,000 - $400,000 base salary plus equity and bonuses
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 31, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
