[Hiring] General Manager @ALL REALTRUCK Career

Role Description

RealTruck has a brand and product portfolio that offers high-performing automotive accessories for the aftermarket and directly to the vehicle manufacturers. Gator is RealTruck’s brand used in the online channel across all aftermarket vehicle accessory categories. It caters to price/value conscious consumers that are looking for an entry-level product that meets their needs. In recent years, due to increasing vehicle prices, gas prices, and interest rates, more consumers have gravitated to lower-priced accessories. Hence, RealTruck sees an opportunity to profitably grow its business with this consumer segment.

The General Manager Business Unit Gator will be the business leader responsible for the overall performance, growth, and P&L of the Gator business. The GM will be a hands-on leader who is comfortable operating at both a strategic and tactical level to build the business, expand the product offering, strengthen the brand, manage customers and pricing, and develop a high-performing team.

• The BU will have direct responsibility for all commercial areas for the Gator brand (e.g., pricing, channel management, product portfolio, brand strategy, and marketing spend).
• Sales and Brand/Product will report directly to the GM.
• The GM will work with other functions to deliver the business objectives, including direct-to-consumer eCommerce, Marketing, Manufacturing, Procurement, Freight & Warehousing, R&D, and Customer Service.
• The BU has dedicated support from Finance, HR, IT, and Legal.
• The Gator business requires a growth-oriented, entrepreneurial commercial leader with a bias for action who is energized by creative solutions and acting with speed.
• The GM reports to the Chief Executive Officer and is a member of the Executive Leadership Team.
• The opportunity is concentrated in the Amazon and RealTruck’s own direct-to-consumer e-Commerce channel (realtruck.com).
• The GM will build out presence across several online platforms that sell automotive accessories.
• The current product portfolio covers a range of accessory categories, and the GM is expected to rapidly expand the offering through sourced or internally manufactured products.
• RealTruck has more than 25 factories that stand ready to produce products specified by the BU.
• Most of the growth will likely come from products sourced from overseas suppliers.

Qualifications

• Prior experience from leading a consumer products business in North America with revenue exceeding $250m+
• 15+ years of general management experience with demonstrated ability to manage a full P&L, with 10+ years of management experience required.
• Deep expertise in selling consumer products through online channels.
• Experience with entry-level/value-oriented products and brands.
• Multiple experiences in developing and working with overseas finished goods suppliers.
• Broad commercial skillset including product development, digital marketing, and pricing/promotions.
• Bachelor’s degree in a business-related field required. MBA preferred.

Requirements

• A minimum of monthly travel to the headquarters in Ann Arbor and other key locations (e.g., R&D centers, marketing studios, distribution centers).
• Multiple trips per year to Asia to meet and develop suppliers.
• Valid state-issued driver’s license.

Competencies

• Entrepreneurial mindset with off-the charts action orientation/drive.
• Communication skills and ability to corral peers and the broader organization around a joint vision.
• Player-coach leader who is both comfortable leading the team and rolling up the sleeves to make things happen.
• Collaborative approach; ability to make things happen without damaging relationships.
• Flexible and iterative approach; fail fast and adjust.

Supervisor Responsibilities

• Plans, organizes, evaluates, and directs the employees within the department function.
• Initially has two direct reports and several indirect reports.

Physical Requirements

• This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly lifting, carrying, pushing, pulling or otherwise moving objects.
• Sedentary work involves sitting most of the time. Walking and standing are required only occasionally.

Working Conditions

• This position operates in a professional office environment.
• This role routinely uses standard office equipment.

Benefits

• Medical, dental, and vision coverage.
• Company-paid life insurance and disability.
• 401(k) with company match (eligible the first of the month after you start).
• Wellbeing days and parental leave.
• Educational reimbursement.
• Referral bonuses and exclusive employee discounts on RealTruck products.