[Hiring] CRM Analyst @Vanderbilt University

Role Description

The CRM Analyst is part of the Strategic Enrollment Management (SEM) unit in the Owen Graduate School of Management (OGSM) at Vanderbilt University and is a key individual contributor responsible for optimizing Slate CRM to support admissions, recruiting, marketing, and partners across the school. This role focuses on designing, building, and refining Slate Deliver campaigns, event structures, and Scheduler configurations to enhance recruitment, yield, and engagement outcomes. The CRM Analyst leverages Slate expertise to lead implementations, troubleshoot complex configurations, and guide teams in maximizing their use of Slate’s communication, event, and scheduling capabilities. This position requires a blend of technical skills and client-facing communication excellence. The CRM Analyst reports directly to the Director of Enrollment Operations and Systems.

Duties and Responsibilities

• Lead the buildout, optimization, and automation of Technolutions Slate Deliver campaigns, including email templates, audiences, populations, rules, and scheduled communications.
• Design and implement Technolutions Slate Events and Scheduler, including templates, forms, check-in processes, and communications.
• Provide training, documentation, and ongoing user support that promotes user confidence and independence.
• Conduct testing and monitoring to ensure functionality and data accuracy.
• Collaborate with the Director of Enrollment Operations and Systems to develop Objectives and Key Results (OKRs) related to enrollment operational efficiency across all programs, analyzing data to measure effectiveness and inform continuous improvement strategies.
• Identify inefficiencies, recommend process improvements, and implement workflow enhancements.
• Other duties as assigned.

Supervisory Relationships

This role does not entail direct supervisory responsibilities for either full-time or part-time staff members. This role reports directly to the Director of Enrollment Operations and Systems.

Qualifications

• Bachelor’s degree required.
• 1-3 years of professional experience in enrollment management, admissions, or a related higher education field.
• 1+ years of direct Technolutions Slate CRM administration and user support, with emphasis on Deliver, Events, and Scheduler.
• Working knowledge and hands-on experience with Slate Deliver, Events, Scheduler, populations, and rules.
• Proficiency in building and maintaining configurable joins queries.
• Proven experience in training, documentation, or CRM technical support.
• Comfortable presenting to and training end-users in a group or one-on-one basis.
• Strong organization skills with the ability to manage multiple concurrent projects.
• Commitment to accuracy, confidentiality, and maintaining the highest data standards.
• Knowledge of FERPA and a demonstrated commitment to data security and privacy regulations standards.

Company Description

The Owen Graduate School of Management (OGSM) is a professional school at Vanderbilt University, located in Nashville, Tennessee, focused on graduate-level business education. OGSM’s mission is to create opportunities for its faculty, staff, and students to discover, grow, and thrive in business and beyond. OGSM recognizes discovery in traditional forms, such as scholarly research, intellectual curiosity, and curricular learning. But it also celebrates discovery unique to the human experience, that is, the art of becoming, which is lived through a desire to connect with others, to find meaning in work and relationships, and to create something new. OGSM sees transformation as foundational.

The Strategic Enrollment Management (SEM) Division is a dedicated unit within the Owen Graduate School of Management (OGSM) focused on optimizing the recruitment, selection, aiding, onboarding, and enrollment of students throughout their academic journey. The SEM Division employs data-driven strategies that align enrollment practices with OGSM’s reputational ambitions, revenue goals, and academic mission.