[Hiring] Ad Operations Specialist @Sia

Role Description

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia Title: Independent Contractor (1099)

Project Title: Ad Operations Specialist - Contract

Project Length: 3 months (renewed quarterly)

Project Hours: 10-20 hrs per week (MUST BE AVAILABLE DURING BUSINESS HOURS 9-5PM EST)

Fixed Fee Range: $70–$90/hour equivalent (based on experience and skill). This is a fixed-fee project, not an hourly engagement. Final compensation will be determined based on agreed-upon scope and monthly deliverables rather than tracked hours.

Location: New York, NY or Remote

This is a technical ad operations role focused on the back-end execution layer of digital advertising:

• Ad server trafficking
• Tag implementation
• Conversion tracking
• Technical QA
• Live-campaign troubleshooting

You will be the person who makes campaigns technically work — not the person who plans media, builds audiences, writes copy, or manages client relationships.

This role is NOT a fit for:

• Digital marketing managers
• Paid media buyers/planners
• Campaign managers focused on strategy or optimization
• Social media managers
• Generalist marketing executors

Responsibilities

• Traffic end-to-end digital campaigns in ad servers (Campaign Manager 360 required; DV360 experience a plus), including placement setup, creative assignment, flight dates, budgets, and targeting — owning the technical build so campaigns launch on time and require minimal post-launch fixes.
• Implement, QA, and maintain conversion tracking across Floodlight activities, GA4 events, Meta Pixel/CAPI, Google Ads conversions, and third-party pixels via tag management systems (GTM required; Tealium or Adobe Launch a plus) — designing tracking holistically across platforms so attribution and data flows are reliable and trusted by media, analytics, and client teams.
• Perform pre-launch and post-launch technical QA on creative assets and tags — verifying publisher spec compliance (file size, dimensions, clickTag), cross-device rendering, click-through URL accuracy, and macro/parameter passing — to prevent rework and trafficking errors.
• Author and maintain tracking implementation documentation — data layer specs, event taxonomies, parameter mappings, trigger logic, and QA plans — and align dev, analytics, and paid media teams on tracking requirements before launch.
• Monitor live campaigns and debug tracking issues hands-on using browser DevTools (Network tab), GTM Preview mode, GA4 DebugView, and platform debuggers (Meta Test Events, LinkedIn Insight Tag Helper) — resolving broken tags, impression/click discrepancies, duplicate conversions, creative rendering failures, pacing anomalies, and tracker/reporting mismatches at the trafficking or tag layer (this role does not own bid, budget, or audience optimization).
• Partner with media planning and analytics teams as the technical owner of delivery data: pull ad server reports, troubleshoot data-flow issues between ad server, DSP, and analytics platforms, and ensure clean data lands in reporting dashboards (media/analytics teams own the optimization decisions).

Qualifications

• 2+ years of hands-on ad trafficking experience in Campaign Manager 360 (CM360/DCM) — this is a hard requirement; resumes without demonstrable CM360 trafficking experience will not be considered.
• Working proficiency in Google Tag Manager, including implementing Floodlight tags, custom event tags, and third-party pixels, and authoring data layer specifications (event names, parameters, trigger logic, payload structure).
• Hands-on experience with Google Analytics 4 (GA4) as a measurement and troubleshooting endpoint — configuring conversion events from scratch, validating with DebugView and Realtime reports, and reconciling GA4 data against ad server reporting.
• Experience designing and implementing conversion tracking across multiple platforms (Google Ads conversions, Meta Pixel/CAPI, Floodlight, LinkedIn Insight Tag) and reasoning about platform-specific attribution differences.
• Fluency in digital ad specs (IAB standards, VAST/VPAID for video, clickTag for display) and publisher trafficking workflows.
• Comfort reading and lightly modifying HTML/JavaScript snippets in tags and creatives, and inspecting network requests in browser DevTools — debugging tracking by UI alone is not sufficient for this role.
• Experience troubleshooting tracking discrepancies across ad server, GA4, and ad platforms, including duplicate conversions, attribution window differences, modeled vs observed conversions, and consent/blocking impacts.

Preferred Qualifications

• DV360 or The Trade Desk experience.
• Familiarity with server-side tagging, CAPI (Meta), or Enhanced Conversions.
• Adobe Analytics experience (in addition to GA4).
• CM360 / DV360 / GA4 certifications.

Benefits

• Diversity, Equity, Inclusion & Belonging: At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.
• Commitment to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion.
• Equal opportunity employer: All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.