Role Description
We are looking for someone who lives at the intersection of code and creativity β deeply technical, genuinely plugged into the generative AI space, and excited to build the developer community around some of the most advanced video and image models. This is a high-ownership, high-visibility role with real influence over how developers experience Runway. You will own the end-to-end developer experience β driving awareness, activation, and long-term engagement among the creative technologists and engineers building on top of our generative model APIs. Success in this role requires a blend of technical depth, creative sensibility, and a genuine enthusiasm for where generative AI is going.
What youβll do
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Own the Developer Funnel, End-to-End
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Own the full developer funnel from awareness to activation; drive adoption and engagement across our API user base with a structured, data-informed engagement strategy
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Design onboarding experiences that get creative developers from zero to their first successful API build as quickly as possible
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Manage the motion from self-serve to enterprise API relationships β identify high-potential developers through usage and spend signals and route them into the right engagement track
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Track, analyze, and report on developer funnel metrics and API engagement using BI tools and data
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Build & Energize the Creative Developer Community
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Own hackathons, sponsorships, and developer events end-to-end β from concept and logistics to execution and follow-through
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Build and nurture a community of creative technologists, researchers, and developers pushing the boundaries of generative video and image
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Represent Runway at conferences, meetups, and online communities; be a recognizable and trusted presence in the generative AI developer ecosystem
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Surface developer sentiment, emerging use cases, and market signals back to internal teams to inform product direction
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Produce Content That Gets Developers Building
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Produce high-quality tutorials, demos, sample repos, and technical walkthroughs that showcase what's possible with our models and API
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Own social and X content strategy for the developer audience β rapid demos, creative experiments, prompting tips, and technical threads
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Run regular developer communications including email newsletters, changelogs, and recurring developer office hours
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Prototype creative, targeted content that meets developers where they are
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Champion Developers Internally β and Runway Externally
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Serve as the primary point of contact for the developer community; be genuinely accessible, responsive, and useful
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Build a tight, structured feedback loop between developers and the Product and Engineering teams β surface trends, flag blockers, and advocate for developer needs
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Partner with Marketing and GTM to create developer-focused activation campaigns that resonate with a technical, creative audience
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Define and track success metrics tied to developer activation, API engagement, and community growth
Qualifications
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5+ years in developer relations, developer advocacy, or a highly technical, community-facing role β ideally within AI/ML, creative tech, or a research-adjacent organization
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Deep, hands-on familiarity with generative video and image models; you've built with them, you experiment constantly, and you follow this space closely
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Comfort operating in a 0-to-1 environment β you've built programs, communities, or developer motions from scratch and know how to create structure and momentum without a playbook to follow
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Strong engineering fundamentals β you can write code, build demos independently, debug API integrations, and speak credibly with technical audiences
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A genuine creative sensibility β you understand the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, and you move fluidly between those worlds
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Proven track record of driving developer community growth and API adoption with measurable outcomes
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Experience producing developer-facing content across formats: documentation, video demos, short-form social, and live technical presentations
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Experience running developer events end-to-end: hackathons, workshops, sponsorships, and office hours
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Deep enthusiasm for generative AI; you stay close to the technology, build with it, and have a strong point of view on where it's going
Benefits
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Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team.
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Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
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There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team.
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The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description.
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Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
Company Description
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Great things come from great teams.
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Weβre committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed.
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So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.