Role Description
In this impact-oriented role, youβll architect and drive our AI transformation strategy within Marketing. Youβll serve as the technical leader pioneering how our marketing organization leverages AI to drive efficiency, effectiveness, and competitive advantage. This role balances strategic vision with hands-on execution.
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Spend time prototyping AI solutions, enabling adoption across marketing teams, and shaping strategy and leading cross-functional initiatives.
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Partner with data science, marketing leadership, and stakeholders across the organization to turn AI from buzzword to measurable business advantage.
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Lead by example by building rapid prototypes to prove value, driving organizational change to ensure adoption, and establishing standards and best practices.
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This is a greenfield opportunity to define how a modern marketing organization harnesses AI.
Qualifications
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5-7 years in marketing operations, marketing technology, revenue operations, or related technical roles.
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2+ years hands-on experience implementing AI/ML tools in business contexts.
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Proven track record leading technical initiatives from concept through production deployment.
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Demonstrated success driving adoption of new technologies across 50+ person organizations.
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Deep expertise with AI APIs (OpenAI, Anthropic, Google AI) building real business solutions.
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Expert-level workflow automation skills using Zapier, n8n, Workato, or similar platforms.
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Advanced integration expertise including REST APIs, webhooks, iPaaS platforms, and data flow architecture.
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Strong SQL skills for data analysis, validation, and pipeline development.
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Platform expertise with marketing automation (Marketo, HubSpot, Pardot, Eloqua) and CRM (Salesforce, HubSpot, Dynamics) systems.
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Experience building dashboards in Tableau, Looker, PowerBI, or similar BI tools.
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Understanding of ML model lifecycle (productionizing models, not building them from scratch).
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Advanced prompt engineering and LLM application development.
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Proven success creating structured training programs with measurable adoption outcomes.
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Change management expertise: overcoming resistance, building champions, scaling adoption across organizations.
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Executive communication skills: ability to present complex technical concepts to C-level stakeholders with impact.
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Mentorship experience developing technical capabilities of team members.
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Documentation excellence creating comprehensive playbooks, guides, and best practice libraries.
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Demonstrated experience building multi-year technology roadmaps aligned to business objectives.
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Business case expertise creating compelling ROI models that secure executive buy-in and budget approval.
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Prioritization mastery using frameworks (ICE, RICE, impact/effort matrix) to drive prioritization.
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Cross-functional leadership successfully coordinating initiatives across multiple teams.
Requirements
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Python or JavaScript for custom integrations, scripting, and automation.
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Cloud platform experience (AWS, GCP, Azure) and their AI services (Bedrock, Vertex AI, Azure OpenAI).
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Data engineering background including ETL, data pipelines, and data warehouse experience (Snowflake, BigQuery, Redshift).
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GitHub/version control for code management and documentation.
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API development experience building custom endpoints or webhooks.
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Product management background in B2B SaaS or MarTech companies.
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Thought leadership through conference speaking, published articles, or industry recognition.
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B2B SaaS marketing operations experience at scale (500+ employees, $100M+ revenue).
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Marketing technology vendor experience understanding the product side of MarTech.
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Enterprise AI implementations at companies with complex technology stacks.
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Salesforce Administrator or Marketing Automation platform certifications (Marketo Certified Expert, HubSpot).
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AI/ML certifications from Google Cloud, AWS, Coursera, or similar platforms.
Benefits
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Alteryx has amazing benefits for all Associates which can be viewed here.