[Hiring] Vice President of VIP @Penn Interactive

Role Description

The Vice President of VIP Interactive will be responsible for leading PENN Interactive’s VIP and Player Development business, with a focus on driving VIP growth, strengthening high-value player relationships, and delivering revenue performance across the interactive business.

• Oversee VIP strategy, customer relationship management, VIP team development/performance, compliance, and revenue growth across all regions Penn Interactive operates, including the US and Canada.
• Build a strong leadership bench, drive host effectiveness, increase player retention, and support sustainable VIP revenue growth.

About the Work

• Lead PENN Interactive's VIP and Player Development organization across the US and Canada.
• Develop and execute the strategic vision for VIP growth, customer retention, and revenue performance.
• Drive VIP customer lifecycle strategies to maximize player value and profitability.
• Lead, coach, and develop a team of Regional Directors, Managers, Executive Hosts, VIP Hosts, and Associate Hosts by creating a culture of accountability and high performance.
• Build a strong leadership bench through succession planning, talent development, mentorship, and performance management.
• Establish and monitor key performance indicators (KPIs) to drive consistent execution and business results across all markets.
• Develop and maintain relationships with PENN Interactive's highest-value customers, serving as a strategic ambassador for the VIP business.
• Leverage deep knowledge of high-value player behavior, industry trends, and competitive offerings to identify growth opportunities and inform business strategy.
• Analyze business performance and customer trends to optimize VIP performance, customer retention, and revenue growth.
• Collaborate with Product, CRM, Analytics, Finance, Compliance, and Operations teams to support VIP business objectives.
• Ensure compliance with all regulatory, responsible gaming, and company policies across multiple jurisdictions.
• Own the overall performance of the VIP organization, with success measured by team results, revenue growth, customer retention, leadership development, and achievement of strategic business objectives.

Qualifications

• 10+ years of progressive leadership experience in player development, casino marketing, VIP operations, online gaming, or related gaming industries.
• Minimum 5+ years of VIP leadership experience within online casino, iGaming, sportsbook, or interactive gaming environments.
• Demonstrated success leading multi-market teams and developing high-performing leaders.
• Proven track record of driving VIP revenue growth, customer retention, and profitability through effective team leadership.
• Deep understanding of VIP player development, customer acquisition, retention strategies, CRM, and host operations.
• Extensive experience managing relationships with high-value VIP customers.
• Established network of high-value players and industry relationships within the online gaming industry.
• Strong knowledge of VIP customer behavior, competitive industry offerings, and market trends.
• Exceptional leadership, coaching, communication, and strategic planning skills.
• Ability to analyze performance data and translate insights into actionable growth strategies.

Benefits

• Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work.
• Most sales positions are eligible for a Commission under the terms of an applicable plan.
• Most non-sales positions are eligible for a Bonus.
• Penn Interactive provides best-in-class benefits to eligible employees.
• Benefits are designed to support employees physically, financially, and emotionally through significant milestones and everyday life.