[Hiring] Account Manager, Paid Media @Dept

Role Description

As an Account Manager, you will be responsible for the following key areas:

• Design and execution of mobile and social strategy.
• Acting as the primary paid mobile and social POC for your assigned clients by answering client emails and leading weekly calls.
• Channel management on accounts you own.

Our Account Managers work with brand-name companies who demand – and recognize – excellence. You’ll be part of a cross-functional team that includes production and client services, all working to make sure client needs are anticipated and met.

You’ll be responsible for:

• Leading mobile and social app marketing strategy for DEPT mobile clients.
• Managing a combination of managed service mobile partners and self-serve ad platforms.
• Overseeing budget across a variety of app install campaigns on mobile and social networks outside of Google Ads.
• Assisting in channel expansion strategies and deliverables.
• Creating roadmaps, planning strategic initiatives & optimization efforts to hit client goals and targets.
• Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests.
• Monitoring daily performance metrics and campaign pacing, identifying irregularities or poor performance and communicating optimization recommendations to internal team, vendors, and clients.
• Campaign set up - creating tracking links, building social and ASA campaigns, and communicating campaign structure, pacing, benchmarks and objectives.
• Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked.
• Operating as the mobile and social expert on a mobile account, advising clients on many facets of mobile app marketing strategies and tactics.
• Vetting new mobile partners through research to better prioritize the opportunity based on effort versus reward.
• Identifying and executing tasks that will have the most significant impact in hitting targets.
• Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.

Qualifications

• A minimum of 2 years’ digital marketing experience and a minimum of 1 year of experience in a client-facing digital marketing role.
• Good pulse on mobile app industry and trends.
• Expertise on Facebook, TikTok, and ideally experience on at least one other social channel.
• Knowledge of Facebook Advertising and proven work experience executing on Facebook Ads.
• Desire to quickly learn and master social channels you may have not owned in the past.
• Experience working with an MMP.
• Understanding of mobile KPIs, mobile media buying tactics and strategies.
• Strong analytical thinker - considers all details & angles of a situation.
• Highly detail-oriented, organized, and able to excel while juggling many tasks at once.
• Ability to clearly communicate & present strategies, results, and metrics to internal teams and clients.
• Strong communication & interpersonal skills - ability to collaborate & work autonomously.
• Self-starter mentality; comfortable with setting goals and achieving them.
• Computer-savvy, quick learner, and online problem-solver. Can easily figure out new technologies online.
• Innovative thinker and collaborative team player.
• Proven prior work experience managing accounts with various goals and across several different industries (B2B, lead gen, eCommerce, B2C).

Requirements

• Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora & Apple search ads.
• You are an energetic and creative mobile marketing enthusiast; eager to roll up your sleeves and be hands-on, learn, and grow in the app marketing space.
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment.
• You are comfortable working with 3rd party tracking platforms (ex: Kochava, Adjust, AppsFlyer, etc.).
• Experience with UAC campaigns, Apple search ads and 3rd party app networks.

Benefits

• DEPT® is an equal opportunity employer (EOE).
• Commitment to an inclusive and barrier-free recruitment and selection process and workplace.
• B Corp-certified company passionate about purpose-driven work.