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Salary
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Remote
Location
🇺🇸
USA Only
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Job Type
Full-time
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Posted
2wks ago
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[Hiring] Senior Manager, TV Acquisition Marketing @Ethos Life
Aug 30, 2024 - Ethos Life is hiring a remote Senior Manager, TV Acquisition Marketing. 💸 Salary: $118,000 - $197,000. 📍Location: USA.
About Ethos
Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.
We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.
We make getting life insurance easier, faster and better for everyone.
Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!
About The Role
We are seeking an experienced and strategic Senior Manager, TV Acquisition Marketing, to lead our television advertising efforts. This role will be responsible for developing and executing TV acquisition strategies that drive customer growth, with a focus on both brand awareness and direct response. The ideal candidate will have extensive experience in TV media buying and a strong track record of driving results in a fast-paced, direct-to-consumer (D2C) environment, preferably within FinTech or financial services.
Duties & Responsibilities:
- Develop and execute comprehensive TV acquisition strategies that align with Ethos Life’s business goals and brand positioning.
- Manage the end-to-end TV media buying process, including planning, negotiation, execution, and optimization of TV campaigns across various networks and formats.
- Leverage data-driven insights to optimize TV campaigns for maximum ROI, balancing brand-building initiatives with direct response objectives.
- Collaborate closely with cross-functional teams, including creative, analytics, and digital marketing, to ensure cohesive messaging and integrated campaigns across channels.
- Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to senior leadership.
- Stay ahead of industry trends and best practices in TV advertising, ensuring Ethos Life remains at the forefront of innovation in television marketing.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of experience in TV media buying, with a strong focus on acquisition marketing.
- Proven track record of managing successful TV campaigns with both brand-building and direct response objectives.
- Experience in a direct-to-consumer (D2C) environment, preferably within FinTech or financial services.
- Strong analytical skills and the ability to leverage data to drive decision-making and optimize campaign performance.
- Excellent communication and presentation skills, with the ability to articulate complex strategies and results to stakeholders at all levels.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
#LI-JA1
#LI-Remote
The US national base salary range for this full-time position is $118,000 - $197,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
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| 🇺🇸 | Be aware of the location restriction for this remote position: USA Only |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. | ️
|
Salary
|
Remote
Location
🇺🇸
USA Only
|
|
Job Type
Full-time
|
Posted
2wks ago
|
| 🇺🇸 | Be aware of the location restriction for this remote position: USA Only |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. | ️
